NIHKAN Upma Mix - Gluten Free & Healthy - 200g

0 reviews

Smart Rank ⓘ 48/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Gluten-free upma mix made with Jowar Rava for a healthy breakfast option
No Suji, Wheat, or Palm Oil used in this instant and convenient snack
Just boil in water and enjoy a delicious and nutritious meal in minutes
Ready-to-cook 200g pack ideal for busy mornings or quick hunger fixes

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned gluten-free upma mix catering to the growing demand for healthy and convenient breakfast options in the Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	3
Total / Avg	5.00★	3

Consensus: 5.00★ from 3 total reviews

Rs.213.00 Rs.225.00

Best price from

Amazon.in

Details

NIHKAN Millet Upma Mix is a wholesome and nutritious breakfast option made with Jowar Rava. It is gluten-free and does not contain any suji, wheat, or palm oil, making it a healthy choice for those with dietary restrictions.

Key Features: - Made with Jowar Rava for added nutritional benefits - Gluten-free and free from suji, wheat, and palm oil - Instant mix - simply boil in water and it's ready to eat - Convenient breakfast or snack option for busy mornings

For whom: - Individuals following a gluten-free diet - Those looking for a quick and healthy breakfast option - Anyone with dietary restrictions or allergies to wheat or suji

Pros: - Nutritious and filling option for breakfast or snacks - Easy and quick to prepare - Free from common allergens like wheat and suji

Cons: - May not be suitable for those with millet allergies - Some may find the texture of millet upma different from traditional versions made with suji

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns with current consumer trends towards gluten-free and instant meal solutions.	Nielsen
Brand Strength	20	15	Established brand reputation for quality and innovation in the health food segment.	Euromonitor
Category Momentum	20	10	Growing demand for convenient and healthy breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Gartner
Competition	10	6	Facing moderate competition from other established and emerging brands in the segment.	Forrester
Use-case Advantage	5	5	Offers a quick and nutritious breakfast/snack option for busy individuals.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned gluten-free upma mix catering to the growing demand for healthy and convenient breakfast options in the Indian market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Aligns with current consumer trends towards gluten-free and instant meal solutions.

Sources: Nielsen
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand reputation for quality and innovation in the health food segment.

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for convenient and healthy breakfast options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Gartner
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established and emerging brands in the segment.

Sources: Forrester
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Offers a quick and nutritious breakfast/snack option for busy individuals.

Sources: Kantar

Summary

Well-positioned gluten-free upma mix catering to the growing demand for healthy and convenient breakfast options in the Indian market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	NIHKAN Millet Upma Mix - Made with Jowar Rava \| Gluten free \| No Suji, Wheat, Palm Oil \| Instant Healthy Upma mix Just boil in water \| Ready to cook Breakfast snack - 200g Estimated Delivery: 2-3 days In Stock	Rs.213.00 Rs.225.00 COD	GO TO STORE GO TO STORE
NIHKAN Millet Upma Mix - Made with Jowar Rava \| Gluten free \| No Suji, Wheat, Palm Oil \| Instant Healthy Upma mix Just boil in water \| Ready to cook Breakfast snack - 200g Estimated Delivery: 2-3 days In Stock COD