Rasta Locks and Twists Locking Gel

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Maintain and style your locks and twists with ease
  • Enjoy a strong hold without worrying about build-up
  • Nourishing formula promotes healthy hair growth
  • Reduce frizz and keep your locks and twists in place

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned natural hair care gel in a competitive Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 3,109
Total / Avg 4.20★ 3,109
Consensus: 4.20★ from 3,109 total reviews
Rs.1,500.00 Rs.1,500.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Type Locking Gel
Key Ingredients Jamaican black castor oil, honey
Benefits Nourishes hair, strengthens hair, strong hold
Ideal For Dreadlocks, twists
Pros Long-lasting hold, pleasant scent, natural ingredients
Cons Can be sticky, may leave residue
Details

Rasta Locks and Twists Locking Gel

Rasta Locks and Twists Locking Gel is a popular product used for maintaining and styling dreadlocks and twists.

Key Features: This gel is specially formulated with natural ingredients like Jamaican black castor oil and honey to help nourish and strengthen the hair while providing a strong hold for locking and styling.

For whom: This locking gel is ideal for anyone with dreadlocks or twists who wants a product that will help create and maintain their style while promoting healthy hair growth.

Pros: The Rasta Locks and Twists Locking Gel is known for its long-lasting hold, pleasant scent, and natural ingredients that are gentle on the hair and scalp.

Cons: Some users may find that this gel can be a bit sticky or leave a residue if not thoroughly washed out.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Formulation suitable for Indian hair types and climate. Nielsen
Brand Strength 20 10 Established brand reputation in the hair care segment. Euromonitor
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar products in the market. GfK
Competition 10 6 Facing competition from both international and local brands. IRI
Use-case Advantage 5 5 Effective for maintaining dreadlocks and twists. Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned natural hair care gel in a competitive Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Formulation suitable for Indian hair types and climate.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the hair care segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both international and local brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Effective for maintaining dreadlocks and twists.
    Sources: Kantar
Summary
Well-positioned natural hair care gel in a competitive Indian market.

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Price Comparison

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Amazon.in More Detail

Rs.1,500.00 Rs.1,500.00

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Rs.1,500.00 Rs.1,500.00