Pure & Sure Whole Wheat Flour 2Kg

0 reviews
Smart Rank ⓘ 77/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% whole wheat flour, no added maida for a natural, wholesome diet
  • Freshly milled from organic farms for high quality and better taste
  • Rich in iron, zinc, protein for a nutritious meal
  • Organic, chemical-free option suitable for all age groups

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the organic flour segment with competitive pricing and high nutritional value.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 636
Total / Avg 4.20★ 636
Consensus: 4.20★ from 636 total reviews
Rs.160.00 Rs.160.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Made from 100% whole wheat flour, with no added maida - Freshly milled from organic farms, ensuring high quality - Rich in iron, zinc, and protein for a nutritious diet - Free from any additives or chemicals

For whom: This organic whole wheat flour is perfect for health-conscious individuals looking for a natural and wholesome alternative to regular atta. It is suitable for all age groups and dietary preferences.

Pros: - High nutritional value with essential minerals - Freshly milled for better taste and quality - Organic and chemical-free for a pure and healthy option Cons: - May be slightly more expensive compared to regular atta - Availability may be limited in some areas due to its organic nature

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Meets consumer demand for chemical-free, high-nutrient flours GroceryToday
Brand Strength 20 18 Established brand known for quality organic products Retail360
Category Momentum 20 15 Growing demand for organic flours in Indian market Mintel
Price Positioning 20 10 Competitively priced for organic whole wheat flour segment PriceWatch
Competition 10 8 Facing competition from other established organic flour brands FoodBiz
Use-case Advantage 5 5 Versatile flour suitable for various Indian recipes HomeChef
Final Market Score 100 76/100 (3.80/5) Strong contender in the organic flour segment with competitive pricing and high nutritional value.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Meets consumer demand for chemical-free, high-nutrient flours
    Sources: GroceryToday
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand known for quality organic products
    Sources: Retail360
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic flours in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for organic whole wheat flour segment
    Sources: PriceWatch
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established organic flour brands
    Sources: FoodBiz
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile flour suitable for various Indian recipes
    Sources: HomeChef
Summary
Strong contender in the organic flour segment with competitive pricing and high nutritional value.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.160.00 Rs.160.00

GO TO STORE GO TO STORE

Pure & Sure Organic Whole Wheat Flour (Atta) 2Kg | 100% Atta & No Maida | Freshly Milled from Farms | High in Iron, Zinc & Protein | No Additives & Chemical Free| 1 Kg each (Pack of 2)

Estimated Delivery: 2-3 days
In Stock COD

Reviews (0)

Write a review

Bad Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.160.00 Rs.160.00