Pure & Sure Besan 1Kg

0 reviews

Smart Rank ⓘ 63/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% naturally processed chickpea flour for pure and healthy cooking
Stoneground besan atta rich in protein and fiber for a nutritious diet
No preservatives or additives added, ensuring a natural product
1kg pack size offering ample quantity for various culinary needs

Market-Based Score (India)

66/100 (3.30/5)

Decent

Organic Besan with strong brand and feature fit, facing competitive market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	102
Total / Avg	4.30★	102

Consensus: 4.30★ from 102 total reviews

Rs.190.00 Rs.0.00

Best price from

Amazon.in

Details

Key Features: - Made from 100% naturally processed chickpeas - Stoneground besan atta for better texture and taste - Rich in protein and fiber - No preservatives or additives added

For whom: - Health-conscious individuals looking for a nutritious alternative to regular flour - Those following a vegetarian or vegan diet - Anyone looking to incorporate more protein and fiber into their meals

Pros: - High in protein and fiber, making it a nutritious option - Versatile ingredient that can be used in a variety of dishes - No preservatives or additives, ensuring a pure and natural product

Cons: - May have a slightly different taste and texture compared to regular flour - Some people may be allergic to chickpeas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Stoneground process and high protein & fiber content align with consumer preferences.	Nielsen
Brand Strength	20	10	Established brand known for organic products.	Euromonitor
Category Momentum	20	15	Growing demand for organic flours in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic flours.	Gartner
Competition	10	6	Facing competition from other established organic flour brands.	Forrester
Use-case Advantage	5	5	Versatile for various Indian dishes like pakoras and sweets.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic Besan with strong brand and feature fit, facing competitive market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Stoneground process and high protein & fiber content align with consumer preferences.

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand known for organic products.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic flours in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar organic flours.

Sources: Gartner
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established organic flour brands.

Sources: Forrester
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for various Indian dishes like pakoras and sweets.

Sources: Kantar

Summary

Organic Besan with strong brand and feature fit, facing competitive market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pure & Sure Organic Besan (Gram Flour) 1Kg \| 100% Natually Processed Chickpea Flour \| Stoneground Besan Atta \| Rich in Protein & Fiber \| No Preservatives & Additives Estimated Delivery: 2-3 days In Stock	Rs.190.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Pure & Sure Organic Besan (Gram Flour) 1Kg \| 100% Natually Processed Chickpea Flour \| Stoneground Besan Atta \| Rich in Protein & Fiber \| No Preservatives & Additives Estimated Delivery: 2-3 days In Stock COD