Pure & Sure Digestive Atta 2Kg

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Pure & Sure Digestive Atta 2Kg
Smart Rank ⓘ 65/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% natural ingredients for health-conscious individuals seeking nutritious options
  • Chakki ground flour ensures freshness and taste for delicious rotis every time
  • Rich in dietary fibers and essential nutrients to support overall well-being
  • Certified organic product for soft and fluffy rotis, aiding in digestion

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and health-focused features.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 57
Total / Avg 4.20★ 57
Consensus: 4.20★ from 57 total reviews
Rs.260.00 Rs.260.00
Best price from Amazon.in Amazon.in
Details


Key Features:
- Made from 100% natural ingredients
- Chakki ground for freshness and taste
- Contains dietary fibers and essential nutrients
- Certified organic for soft and fluffy rotis
For whom:
Ideal for health-conscious individuals looking for a nutritious and organic option for their daily roti needs.
Pros:
- Made from natural ingredients
- Chakki ground for freshness
- Contains dietary fibers and essential nutrients
- Certified organic
- Helps in digestion
Cons:
- Packaging may not be convenient for some users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in dietary fibers and nutrients, suitable for health-conscious consumers. Times of India, Livemint
Brand Strength 20 18 Established brand known for quality organic products. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for organic flours in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar organic multigrain flours. Financial Express, India Today
Competition 10 8 Facing competition from other established organic flour brands. CNBC, Zee Business
Use-case Advantage 5 5 Promotes soft and fluffy rotis, meeting consumer preferences. Business Line
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and health-focused features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in dietary fibers and nutrients, suitable for health-conscious consumers.
    Sources: Times of India, Livemint
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand known for quality organic products.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic flours in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic multigrain flours.
    Sources: Financial Express, India Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established organic flour brands.
    Sources: CNBC, Zee Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Promotes soft and fluffy rotis, meeting consumer preferences.
    Sources: Business Line
Summary
Strong brand with competitive pricing and health-focused features.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.260.00 Rs.260.00

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Pure & Sure Multigrain Flour (Atta) 2Kg | 100% Natural Ingredients with Chakki Ground | Digestive Aata with Dietary Fibers & Nutrients | Certified Organic for Soft Fluffy Rotis| 1Kg each (Pack of 2)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.260.00 Rs.260.00