Ponkathir Wheat Flour 1Kg

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Ponkathir Wheat Flour 1Kg
Smart Rank ⓘ 51/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High-quality whole wheat powder for nutritious meals
  • 100% wheat, 0% maida for a healthier diet
  • Export quality ensures premium product standards
  • Convenient 1kg pack size for regular usage

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong product positioned well in growing whole wheat flour segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 2
Total / Avg 4.00★ 2
Consensus: 4.00★ from 2 total reviews
Rs.86.00 Rs.86.00
Best price from Amazon.in Amazon.in
Details
About Product: Ponkathir Grand Wheat Atta is a premium quality whole wheat powder that is made from 100% wheat and contains 0% maida. It is sourced from the best quality wheat grains and is processed in a hygienic environment to ensure purity and freshness.

Key Features: - Made from 100% wheat - Contains 0% maida - Export quality - Hygienically processed

For Whom: Ponkathir Grand Wheat Atta is perfect for health-conscious individuals who prefer to consume whole grains. It is ideal for anyone looking for a high-quality wheat flour that retains all the nutrients of the wheat grain.

Pros: - Rich in fiber and nutrients - Retains natural flavor and aroma - Versatile ingredient for various recipes - Export quality for premium taste

Cons: - May be slightly more expensive than regular wheat flour - Not suitable for individuals with gluten intolerance or celiac disease

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Meets consumer preference for 100% wheat atta with no maida. Consumer Reports
Brand Strength 20 18 Established brand with good reputation for quality products. Brand Equity
Category Momentum 20 15 Growing demand for whole wheat products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar whole wheat atta brands. PriceBaba
Competition 10 8 Facing competition from other premium whole wheat atta brands. Retail360
Use-case Advantage 5 5 Versatile for making various Indian breads like roti and paratha. HomeChef
Final Market Score 100 76/100 (3.80/5) Strong product positioned well in growing whole wheat flour segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Meets consumer preference for 100% wheat atta with no maida.
    Sources: Consumer Reports
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with good reputation for quality products.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for whole wheat products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar whole wheat atta brands.
    Sources: PriceBaba
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium whole wheat atta brands.
    Sources: Retail360
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for making various Indian breads like roti and paratha.
    Sources: HomeChef
Summary
Strong product positioned well in growing whole wheat flour segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.86.00 Rs.86.00

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Ponkathir Grand Wheat Atta 1Kg | Whole Wheat Powder| 100% Wheat 0% Maida| Export Quality 1Kg

Estimated Delivery: 2-3 days
In Stock COD

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Rs.86.00 Rs.86.00