Plum Clear Glow Serum 15ml

0 reviews

Smart Rank ⓘ 78/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

10% Niacinamide & Rice Water for clear, glowing skin
Ideal for acne-prone, oily, sensitive skin types
Controls oil, prevents acne, improves skin texture
Compact 15ml size for easy on-the-go application

Market-Based Score (India)

76/100 (3.80/5)

Good value

Competitively positioned serum with strong brand in growing skincare market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	6,784
Total / Avg	4.10★	6,784

Consensus: 4.10★ from 6,784 total reviews

Rs.279.00 Rs.349.00

Best price from

Amazon.in

Key Features

Category	Skincare
Key Ingredient	10% Niacinamide
Additional Ingredient	Rice Water
Size	15ml
Skin Types	Acne-prone, Combination, Oily, Sensitive
Benefits	Oil Control, Anti Acne, Brightening
Usage	For Women & Men
Pros	Hydrating, Soothing, Compact Size

Details

Key Features: - Contains 10% Niacinamide and Rice Water to provide clear, glowing, and brightening skin - Suitable for acne-prone, combination, oily, and sensitive skin types - Helps control oil and prevent acne while improving skin texture - Can be used by both women and men - Comes in a compact 15ml size for easy application on the go
For whom: This serum is ideal for individuals with acne-prone, combination, oily, and sensitive skin looking to improve their skin's overall appearance and control oil production.
Pros: - Contains Niacinamide, which is known for its skin-brightening and acne-fighting properties - Rice Water helps to hydrate and soothe the skin while improving skin texture - Compact size makes it convenient for travel and on-the-go use
Cons: - May not be suitable for individuals with dry skin types due to its oil-controlling properties

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide and rice water are popular ingredients for brightening and acne control.	Vogue
Brand Strength	20	18	Established brand with positive reputation in skincare industry.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the target market segment.	Forbes
Competition	10	8	Facing competition from similar serums with established market presence.	Harper's Bazaar
Use-case Advantage	5	5	Addresses multiple skin concerns like acne, oiliness, and sensitivity.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively positioned serum with strong brand in growing skincare market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Niacinamide and rice water are popular ingredients for brightening and acne control.

Sources: Vogue
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with positive reputation in skincare industry.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for skincare products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the target market segment.

Sources: Forbes
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from similar serums with established market presence.

Sources: Harper's Bazaar
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses multiple skin concerns like acne, oiliness, and sensitivity.

Sources: Elle

Summary

Competitively positioned serum with strong brand in growing skincare market.

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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Plum 10 Niacinamide Serum with Rice Water Provides Clear Glowing Brightening Skin for Acne Prone Combination Oily Sensitive Skin Oil Control Anti Acne Face Serum for Women Men 15ml In Stock	Rs.279.00 Rs.349.00 COD	GO TO STORE GO TO STORE
Plum 10 Niacinamide Serum with Rice Water Provides Clear Glowing Brightening Skin for Acne Prone Combination Oily Sensitive Skin Oil Control Anti Acne Face Serum for Women Men 15ml In Stock COD