Shastra Whole Wheat Flour - High Protein 1 KG

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Shastra Whole Wheat Flour - High Protein 1 KG
Smart Rank ⓘ 49/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality whole wheat flour for health-conscious individuals seeking a nutritious alternative to regular flour.
  • High protein content supports a healthy digestive system and adds essential nutrients to your diet.
  • Unbleached and free from additives, this flour offers a fine ground texture for smoother dough and better flavor absorption.
  • Ideal for baking bread, chapatis, parathas, muffins, and more, providing a rich fiber, vitamin, and mineral source for vegans and vegetarians.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Organic Shastra Whole Wheat Flour (Chakki Atta) offers a competitive organic option in the Indian flour market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 7
Total / Avg 3.80★ 7
Consensus: 3.80★ from 7 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High protein content enhances nutritional value.
  • Fine grinding results in smooth texture for baking.
  • Organic and unbleached, appealing to health-conscious consumers.

⚠️ What to Watch

  • Some users report a slightly gritty texture compared to refined flour.
  • Price may be higher than non-organic alternatives.
  • Limited availability in certain regions.
Rs.70.00 Rs.75.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Type Whole Wheat
Weight 1 KG
Protein High
Additives Unbleached, No preservatives
Texture Fine ground
Nutritional Benefits Rich in fiber, vitamins, and minerals
Usage Baking, Chapatis, Parathas, Muffins
Details
Organic Shastra Whole Wheat Flour is a premium quality, unbleached flour made from finely ground whole wheat. It is sourced from organic farms and processed using traditional stone grinding methods for maximum nutrient retention.

Key Features:
- Made from 100% whole wheat grains
- High protein content for added nutrition
- Unbleached and free from any additives or preservatives
- Fine ground texture for smoother dough and better absorption of flavors

For whom:
Organic Shastra Whole Wheat Flour is ideal for health-conscious individuals looking for a wholesome and nutritious alternative to regular all-purpose flour. It is perfect for baking bread, chapatis, parathas, muffins, and other baked goods.

Pros:
- Rich in fiber, vitamins, and minerals
- Supports a healthy digestive system
- Adds a nutty flavor and pleasant aroma to dishes
- Suitable for vegans and vegetarians

Cons:
- May have a slightly denser texture compared to refined flours
- Requires extra kneading for gluten development
- May not be suitable for individuals with gluten sensitivity or celiac disease

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content and unbleached nature align with health-conscious consumer trends. Business Today, India Today
Brand Strength 20 10 Established brand with good reputation in organic products. ET Brand Equity, The Hindu
Category Momentum 20 15 Growing demand for organic flours in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other organic whole wheat flours. Outlook Money, The Economic Times
Competition 10 6 Facing competition from other established organic flour brands in the market. Business Insider, The Financial Express
Use-case Advantage 5 5 Versatile flour suitable for various Indian recipes. Femina
Final Market Score 100 66/100 (3.30/5) Organic Shastra Whole Wheat Flour (Chakki Atta) offers a competitive organic option in the Indian flour market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content and unbleached nature align with health-conscious consumer trends.
    Sources: Business Today, India Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in organic products.
    Sources: ET Brand Equity, The Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic flours in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other organic whole wheat flours.
    Sources: Outlook Money, The Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established organic flour brands in the market.
    Sources: Business Insider, The Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile flour suitable for various Indian recipes.
    Sources: Femina
Summary
Organic Shastra Whole Wheat Flour (Chakki Atta) offers a competitive organic option in the Indian flour market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.70.00 Rs.75.00

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Organic Shastra Whole Wheat Flour (Chakki Atta), Unbleached and High Protein Flour, Fine Ground Whole Wheat Flour - 1 KG

Estimated Delivery: 2-3 days
In Stock COD

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Rs.70.00 Rs.75.00