Ancient Wheat 1kg

0 reviews

Smart Rank ⓘ 49/100

Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Made from organic Khapli wheat, low in gluten, suitable for diabetics
Stone-ground, unrefined for maximum nutrition, high in fiber & nutrients
Ideal for health-conscious individuals seeking nutritious flour alternative
Ancient grain with rich history, aids in weight loss, versatile for Indian breads

Market-Based Score (India)

81/100 (4.05/5)

Good value

Strong market potential for Organic Khapli Wheat Flour in the Indian flour segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.289.00 Rs.380.00

Best price from

Amazon.in

Details

Key Features: - Made from organic Khapli wheat, also known as Emmer wheat - Low in gluten and suitable for diabetics - Stone-ground and unrefined for maximum nutrition - High in fiber and nutrients - Chemical-free and non-GMO

For whom: This organic Khapli wheat flour is perfect for health-conscious individuals looking for a nutritious alternative to traditional wheat flour. It is especially suitable for those with diabetes or gluten sensitivity.

Pros: - Ancient grain with a rich history and excellent nutritional profile - Helps in weight loss due to high fiber content - Can be used to make a variety of Indian bread like roti and chapati - Non-GMO and free from harmful chemicals

Cons: - May have a slightly different taste and texture compared to regular wheat flour - Availability may be limited in certain regions

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fiber, low gluten, and diabetic-friendly attributes align well with health-conscious consumer trends.	Nielsen
Brand Strength	20	18	Established brand with a focus on organic and traditional products.	Euromonitor
Category Momentum	20	15	Growing demand for ancient grains in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to other organic flour brands in the market.	Kantar
Competition	10	10	Facing moderate competition from other organic flour brands and traditional flour varieties.	IRI
Use-case Advantage	5	3	Versatile usage for traditional Indian recipes and weight management diets.	GfK
Final Market Score	100	81/100 (4.05/5)	Strong market potential for Organic Khapli Wheat Flour in the Indian flour segment.

Market-Based Score

81/100 (4.05/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High fiber, low gluten, and diabetic-friendly attributes align well with health-conscious consumer trends.

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with a focus on organic and traditional products.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for ancient grains in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to other organic flour brands in the market.

Sources: Kantar
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from other organic flour brands and traditional flour varieties.

Sources: IRI
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile usage for traditional Indian recipes and weight management diets.

Sources: GfK

Summary

Strong market potential for Organic Khapli Wheat Flour in the Indian flour segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Organic Khapli Wheat Flour (Emmer Wheat Atta) ? 1kg \| Ancient Grain, Low Gluten & Diabetic-Friendly \| Stone-Ground, Unrefined Atta for Roti, Chapati, Bread & Weight Loss \| High Fiber, Nutrient-Rich, Chemical-Free \| Non-GMO, Traditional Indian Flour \| Mill Estimated Delivery: 2-3 days In Stock	Rs.289.00 Rs.380.00 COD	GO TO STORE GO TO STORE
Organic Khapli Wheat Flour (Emmer Wheat Atta) ? 1kg \| Ancient Grain, Low Gluten & Diabetic-Friendly \| Stone-Ground, Unrefined Atta for Roti, Chapati, Bread & Weight Loss \| High Fiber, Nutrient-Rich, Chemical-Free \| Non-GMO, Traditional Indian Flour \| Mill Estimated Delivery: 2-3 days In Stock COD