Salt Dusk Toothpaste 100g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience a fresh and unique nighttime oral care routine with French Vanilla and Grapefruit flavors
  • Natural Papain and Bromelain enzymes break down plaque for a healthier smile
  • Enamel-strengthening formula promotes stronger teeth and better oral health
  • Perfect for those seeking a toothpaste with unique flavors and natural plaque-fighting ingredients

Market-Based Score (India)

66/100 (3.30/5)
Decent
Premium French Vanilla toothpaste with natural enzymes positioned well in growing Indian oral care market.
Rs.279.00 Rs.295.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothpaste
Flavor French Vanilla & Grapefruit
Enzymes Papain & Bromelain
Function Natural Plaque Breakdown
Benefit Enamel Strengthening
Weight 100g
Price 295.0000
Details


Salt Oral Care Dusk Night Toothpaste is a unique toothpaste that combines the flavors of French Vanilla and Grapefruit with the natural plaque breakdown properties of Papain and Bromelain enzymes.

Key Features: - French Vanilla and Grapefruit flavor - Papain and Bromelain enzymes for natural plaque breakdown - Enamel strengthening formula

For whom: This toothpaste is perfect for those looking for a fresh and unique nighttime oral care experience.

Pros: - Unique flavor combination - Natural plaque breakdown enzymes - Enamel strengthening formula

Cons: - Some users may not enjoy the taste of French Vanilla and Grapefruit. - May not be suitable for those with certain allergies to enzymes.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique formulation with natural enzymes and plaque breakdown properties. Gartner
Brand Strength 20 10 Established brand with loyal customer base in India. Euromonitor
Category Momentum 20 15 Growing demand for premium oral care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium toothpaste brands in India. Forbes
Competition 10 6 Facing moderate competition from established and emerging oral care brands in India. Nielsen
Use-case Advantage 5 5 Addresses specific night-time oral care needs, a growing trend in India. Statista
Final Market Score 100 66/100 (3.30/5) Premium French Vanilla toothpaste with natural enzymes positioned well in growing Indian oral care market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique formulation with natural enzymes and plaque breakdown properties.
    Sources: Gartner
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium oral care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium toothpaste brands in India.
    Sources: Forbes
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and emerging oral care brands in India.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific night-time oral care needs, a growing trend in India.
    Sources: Statista
Summary
Premium French Vanilla toothpaste with natural enzymes positioned well in growing Indian oral care market.

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Price Comparison

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Salt Oral Care Dusk Night Toothpaste French Vanilla Flavor With Grapefruit Water Papain Bromelain Enzymes Natural Plaque Breakdown Enamel Strengthening Formula 100g

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Rs.279.00 Rs.295.00