Gabit Salicylic Acid Face Wash for Oily Acne Prone Skin - Deep Cleansing, Exfoliating, and Non-Drying Formula with Green Tea, ProVitamin B5, and Zinc PCA - Safe for Men and Women - Sulfate, Soap, and Oil Free - 100 ml

About the Product: Gabit Salicylic Acid Face Wash is specifically designed for oily, acne-prone skin. It deeply cleanses pores, exfoliates the skin, and helps to control excess oil production.

Key Features: - Contains Salicylic Acid to unclog pores and prevent breakouts - Enriched with Green Tea extract for its soothing and antioxidant properties - Includes ProVitamin B5 and Zinc PCA to help balance and nourish the skin - Free of sulphates, soap, and oil to prevent stripping the skin of its natural oils

For Whom: This face wash is suitable for both men and women with oily or acne-prone skin who are looking for a deep cleansing and exfoliating face wash that is gentle and non-drying.

Pros: - Effectively cleanses and unclogs pores - Helps to reduce inflammation and prevent breakouts - Provides gentle exfoliation without stripping the skin - Free of harsh chemicals that can irritate the skin

Cons: - May not be suitable for sensitive skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and other ingredients align with consumer preferences for acne-prone skin care.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and new brands offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses specific needs of oily and acne-prone skin effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned face wash for oily, acne-prone skin in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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