Perfora Super Fresh Toothpaste 100g With Cooling Crystals Helps Prevent Bad Breath SLS Free Toothpaste For Adults Enamel Safe Teeth Whitening Tooth paste Formulated With ImerCare Perl White

Perfora Super Fresh Toothpaste is a specially formulated toothpaste that helps prevent bad breath and leaves your mouth feeling fresh all day long. It contains cooling crystals that provide a refreshing sensation while brushing.

Key Features: - SLS Free formula is gentle on sensitive gums - Enamel safe for daily use - Helps whiten teeth and prevent stains - Formulated with ImerCare Perl White for added whitening benefits

For whom: This toothpaste is suitable for adults looking to maintain fresh breath, whiten their teeth, and protect their enamel. It is ideal for those with sensitive gums or those looking for a gentle yet effective toothpaste.

Pros: - Provides long-lasting fresh breath - Helps prevent bad breath - Enamel safe formula - Contains whitening ingredients for a brighter smile

Cons: - Some users may prefer a stronger mint flavor.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SLS-free formula and enamel-safe teeth whitening, aligning with consumer preferences in India.	AC Nielsen
Brand Strength	20	15	Established brand with a reputation for quality oral care products in India.	Euromonitor
Category Momentum	20	10	Growing demand for enamel-safe teeth whitening products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from other established toothpaste brands offering similar features in India.	Kantar
Use-case Advantage	5	5	Addresses the specific need for preventing bad breath and teeth whitening in adults in India.	GFK
Final Market Score	100	66/100 (3.30/5)	Perfora Super Fresh Toothpaste 100g is well-positioned in the Indian market due to its enamel-safe teeth whitening formula and competitive pricing.

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