Colgate White Teeth Whitening Toothpaste - 200g
Smart Rank ⓘ
74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Whitens teeth in just 1 week for a brighter smile
- Safe on enamel for worry-free whitening
- Removes stubborn stains effectively
- Fresh mint flavor for long-lasting fresh breath
Market-Based Score (India)
66/100 (3.30/5)
Decent Colgate Visible White Toothpaste is well-positioned in the Indian market with its enamel-safe formula and competitive pricing.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 5,034 |
Total / Avg | 4.30★ | 5,034 |
Consensus:
4.30★ from 5,034 total reviews
Key Features
Category | Toothpaste |
---|---|
Weight | 200g + 40g |
Flavor | Minty |
Whitening | Yes |
Enamel Safe | Yes |
Stain Removal | Yes |
Travel Size | Included |
Results Time | 1 week |
Details
About Product:
Colgate Visible White Toothpaste is a teeth whitening toothpaste that is designed to start showing results within one week. It is safe on enamel and effectively removes stains to reveal a brighter, whiter smile. The toothpaste also has a refreshing minty flavor that helps to freshen breath. This pack includes both a 200g tube for home use and a 40g travel-sized tube for on-the-go convenience.
Key Features:
- Teeth whitening formula
- Starts working in just one week
- Safe on enamel
- Removes stains
- Minty flavor for fresh breath
- Combo pack includes both a 200g tube and a 40g travel-sized tube
For whom:
Colgate Visible White Toothpaste is suitable for anyone looking to whiten their teeth and improve the appearance of their smile. It is safe to use on enamel and is ideal for those who want a convenient whitening solution that also promotes fresh breath.
Pros:
- Fast results
- Safe on enamel
- Removes stubborn stains
- Convenient combo pack for home and travel use
- Fresh minty flavor
Cons:
- Some users may find the minty flavor too strong
- Results may vary for individuals
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Enamel-safe formula and quick whitening align with Indian consumer preferences. | GfK |
Brand Strength | 20 | 18 | Colgate is a trusted brand with a strong presence in India. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for teeth whitening products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced for the Indian market, offering value for money. | Nielsen |
Competition | 10 | 0 | Intense competition in the teeth whitening segment in India. | IRI |
Use-case Advantage | 5 | 3 | Addresses the need for quick teeth whitening solutions in India. | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Colgate Visible White Toothpaste is well-positioned in the Indian market with its enamel-safe formula and competitive pricing. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Enamel-safe formula and quick whitening align with Indian consumer preferences.Sources: GfK -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Colgate is a trusted brand with a strong presence in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for teeth whitening products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for the Indian market, offering value for money.Sources: Nielsen -
Competition 0/10
Weight: 10Contribution: 0Rationale: Intense competition in the teeth whitening segment in India.Sources: IRI -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Addresses the need for quick teeth whitening solutions in India.Sources: Kantar
Summary
Colgate Visible White Toothpaste is well-positioned in the Indian market with its enamel-safe formula and competitive pricing.
Quick Compare

Rs.370.00
⭐ Reviews Summary
✅ What Users Love
- Effective teeth whitening in 1 week
- Enamel-safe stain removal
- Fresh mint flavor
⚠️ What to Watch
- Some users may not see immediate results
- Combo pack may be inconvenient for travel
- Price may be higher compared to other toothpaste brands

Rs.200.00
⭐ Reviews Summary
✅ What Users Love
- Fluffy long grains
- Cooks up to 20mm
- Great aroma
⚠️ What to Watch
- Expensive compared to other brands
- Some customers received damaged packaging
- Quality inconsistent in some batches

Rs.159.00
⭐ Reviews Summary
✅ What Users Love
- Effectively fades dark spots over time
- Lightweight texture absorbs quickly
- Provides sun protection with SPF 15
⚠️ What to Watch
- May cause irritation for sensitive skin
- Results can take time to become noticeable
- Some users find it too greasy for oily skin

Rs.3,899.00
⭐ Reviews Summary
✅ What Users Love
- High protein content per serving
- Good value for money with 29 servings
- Blend of isolate and concentrate for better results
⚠️ What to Watch
- Unflavored may not be appealing to all
- Mixability issues reported by some users
- Texture may not be smooth compared to other brands
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Colgate Visible White Toothpaste Teeth Whitening Starts in 1 week Safe on Enamel Stain Removal Tooth Paste and Minty Flavour for Fresh Breath 200g 40g Combo Pack
In Stock
|
Rs.252.00 Rs.370.00 COD
|
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Colgate Visible White Toothpaste Teeth Whitening Starts in 1 week Safe on Enamel Stain Removal Tooth Paste and Minty Flavour for Fresh Breath 200g 40g Combo Pack
In Stock
COD
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