Maybelline New York Full Coverage Concealer Matte Poreless Ultra Blendable Fit Me 25 Medium 6 8ml

Maybelline New York Full Coverage Concealer Matte Poreless Ultra Blendable Fit Me 25 Medium 6 8ml

This Maybelline New York Full Coverage Concealer is a must-have for anyone looking to achieve flawless and natural-looking skin. Its matte and poreless formula is ultra blendable, making it easy to achieve a seamless finish that lasts all day.

Key Features:
- Full coverage formula
- Matte and poreless finish
- Ultra blendable
- Long-lasting
For whom:
This concealer is suitable for anyone looking to cover imperfections and achieve a flawless complexion. Its blendable formula makes it perfect for both beginners and makeup pros alike.

Pros:
- Provides full coverage
- Easy to blend
- Long-lasting formula
- Matte finish helps control shine

Cons:
- Limited shade range
- May require setting powder for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers full coverage, matte finish, and blendability, aligning with Indian consumer preferences.	Kantar
Brand Strength	20	18	Maybelline New York is a well-established brand in India.	Euromonitor
Category Momentum	20	15	Concealer category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other popular concealer brands in India.	IRI
Use-case Advantage	5	3	Addresses common skin concerns for Indian consumers like pores and uneven skin tone.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Maybelline New York Full Coverage Concealer is well-positioned in the Indian market with strong brand presence and suitable features.

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