Nutty Yogi Amaranth Flour - Grain Free 400gm

0 reviews

Smart Rank ⓘ 57/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Gluten-free amaranth flour for a healthy diet
Grain-free option suitable for various diets
400gm pack ideal for regular use
Fast-friendly atta for convenient cooking

Market-Based Score (India)

66/100 (3.30/5)

Decent

Nutty Yogi Amaranth Flour holds a strong position in the growing gluten-free flour market in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	38
Total / Avg	4.20★	38

Consensus: 4.20★ from 38 total reviews

Rs.195.00 Rs.276.00

Best price from

Amazon.in

Details

Nutty Yogi Gluten Free Amaranth Flour is a nutritious alternative to regular wheat flour. It is made from Rajgira, also known as Amaranth, which is a nutrient-dense grain that is gluten-free.

Key Features: - Gluten-free and grain-free - High in protein and fiber - Fast-friendly atta, suitable for fasting days - Contains essential vitamins and minerals

For whom: This product is perfect for individuals who are looking for a healthy and gluten-free alternative to regular wheat flour. It is suitable for those following a gluten-free diet or looking to add more variety to their meals.

Pros: - Nutrient-dense and high in protein - Versatile and can be used in a variety of recipes - Fast-friendly atta making it suitable for fasting days - Rich in essential vitamins and minerals

Cons: - May have a different taste compared to regular wheat flour - Availability may be limited in certain areas.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amaranth flour aligns with health-conscious consumer trends	Euromonitor
Brand Strength	20	10	Established brand with good reputation for quality products	Brand Equity
Category Momentum	20	15	Growing demand for gluten-free and grain-free flours in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	6	Facing competition from both established and emerging gluten-free flour brands	Grocery Today
Use-case Advantage	5	5	Versatile flour suitable for various dietary preferences and needs	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Nutty Yogi Amaranth Flour holds a strong position in the growing gluten-free flour market in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Amaranth flour aligns with health-conscious consumer trends

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with good reputation for quality products

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for gluten-free and grain-free flours in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both established and emerging gluten-free flour brands

Sources: Grocery Today
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile flour suitable for various dietary preferences and needs

Sources: Grocery Times

Summary

Nutty Yogi Amaranth Flour holds a strong position in the growing gluten-free flour market in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Nutty Yogi Gluten Free Amaranth Flour \| Rajgira Atta \| Grain Free \| Fast Friendly Atta - 400gm Estimated Delivery: 2-3 days In Stock	Rs.195.00 Rs.276.00 COD	GO TO STORE GO TO STORE
Nutty Yogi Gluten Free Amaranth Flour \| Rajgira Atta \| Grain Free \| Fast Friendly Atta - 400gm Estimated Delivery: 2-3 days In Stock COD