NIHKAN Ragi Flour - Iron Rich 400g

0 reviews

Smart Rank ⓘ 53/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Gluten-free tested for those with dietary restrictions
Iron-rich option for a nutritious diet
Incorporate more millets for added health benefits
Versatile ingredient for a variety of dishes

Market-Based Score (India)

66/100 (3.30/5)

Decent

NIHKAN Sprouted Ragi Flour holds a strong position in the growing market for healthy and gluten-free flours in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	22
Total / Avg	3.80★	22

Consensus: 3.80★ from 22 total reviews

Rs.270.00 Rs.0.00

Best price from

Amazon.in

Details

Key Features: - Made from sprouted ragi (finger millet) - Gluten-free tested - High in iron - No sugar or rice added - Can be used to make healthy millet dosas, chillas, and chapatis

For whom: - Individuals looking for a gluten-free alternative to traditional flours - Those seeking a nutritious and iron-rich option for their diet - Anyone wanting to incorporate more millets into their meals for added health benefits

Pros: - Sprouted ragi offers increased nutrient bioavailability - Versatile ingredient for a variety of dishes - No added sugar or rice makes it a healthier option - Gluten-free tested for those with dietary restrictions

Cons: - May have a slightly different taste compared to traditional flours - Requires additional preparation due to the sprouted nature of the ragi - Higher cost compared to some conventional flours

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique sprouted ragi flour with added protein for health-conscious consumers.	Nielsen
Brand Strength	20	10	Established brand with a focus on health and nutrition.	Euromonitor
Category Momentum	20	15	Growing demand for gluten-free and healthy flours in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium flour products.	Kantar
Competition	10	6	Facing competition from other established gluten-free flour brands in the market.	IRI
Use-case Advantage	5	5	Versatile usage for making dosas, chillas, and chapatis appeals to Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	NIHKAN Sprouted Ragi Flour holds a strong position in the growing market for healthy and gluten-free flours in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique sprouted ragi flour with added protein for health-conscious consumers.

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a focus on health and nutrition.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for gluten-free and healthy flours in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium flour products.

Sources: Kantar
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established gluten-free flour brands in the market.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile usage for making dosas, chillas, and chapatis appeals to Indian consumers.

Sources: GfK

Summary

NIHKAN Sprouted Ragi Flour holds a strong position in the growing market for healthy and gluten-free flours in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	NIHKAN Sprouted Ragi Flour (Finger millet) - 400g \| Gluten free tested \| Healthy Iron rich Ragi Malt \| Sprouted Protein Nachni Satva \| No Sugar No Rice \| Make Healthy Millet Dosas Chilla Chapati Estimated Delivery: 2-3 days In Stock	Rs.270.00 Rs.0.00 COD	GO TO STORE GO TO STORE
NIHKAN Sprouted Ragi Flour (Finger millet) - 400g \| Gluten free tested \| Healthy Iron rich Ragi Malt \| Sprouted Protein Nachni Satva \| No Sugar No Rice \| Make Healthy Millet Dosas Chilla Chapati Estimated Delivery: 2-3 days In Stock COD