NESCAFE Ice Roast Instant Coffee Powder for Cold Coffee Love

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NESCAFE Ice Roast Instant Coffee Powder for Cold Coffee Love
Smart Rank ⓘ 77/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the refreshing taste of NESCAFE Ice Roast, crafted specifically for cold coffee lovers who crave convenience and flavor.
  • Easily dissolve this instant coffee powder in cold milk for a quick and delicious cold coffee experience anytime, anywhere.
  • Each 90g jar offers multiple servings, making it perfect for home, work, or on-the-go enjoyment of your favorite cold coffee drink.
  • Ideal for hot summer days, NESCAFE Ice Roast provides a hassle-free way to indulge in a delightful pick-me-up without brewing.

Market-Based Score (India)

76/100 (3.80/5)
Good value
NESCAFE Ice Roast is well-positioned in the growing cold coffee segment with strong brand loyalty.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 495
Total / Avg 4.30★ 495
Consensus: 4.30★ from 495 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Easily dissolves in cold milk for quick preparation
  • Rich and smooth flavor, ideal for cold coffee lovers
  • Convenient packaging with a resealable jar

⚠️ What to Watch

  • Some users find it too sweet or lacking in boldness
  • May not dissolve completely in very cold liquids
  • Limited availability in certain regions
Rs.510.00 Rs.560.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Weight 90g
Flavor NESCAFE
Dissolves In Cold Milk
Serving Size Multiple servings
Convenience Quick and easy preparation
Ideal For Cold coffee lovers
Pros Delicious flavor, convenient, refreshing
Details
NESCAFE Ice Roast is a specially crafted instant coffee powder for cold coffee lovers. It brings the delicious taste of NESCAFE coffee in a convenient and quick manner, perfect for those who enjoy cold coffee drinks. Just add a spoonful to cold milk, stir well, and enjoy a refreshing cold coffee anytime, anywhere.

Key Features: - Instant coffee powder for cold coffee - Easily dissolves in cold milk - Convenient to make and enjoy - Comes in a 90g jar for multiple servings

For Whom: NESCAFE Ice Roast is perfect for cold coffee lovers who want a hassle-free and delicious way to enjoy their favorite drink. Whether you are at home, at work, or on-the-go, this instant coffee powder is a great choice for a refreshing pick-me-up.

Pros: - Quick and convenient to make - Delicious NESCAFE coffee flavor - Perfect for hot summer days - Multiple servings in one jar

Cons: - May not be as strong as freshly brewed coffee - Some may prefer a different brand or type of coffee

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's easy dissolving feature in cold milk aligns well with consumer needs for convenience. Market Research, Consumer Insights
Brand Strength 20 18 NESCAFE is a well-established brand with strong recognition and loyalty among Indian consumers. Brand Equity, Nielsen
Category Momentum 20 15 The cold coffee segment is growing rapidly in India, driven by changing consumer preferences. Nielsen, Mintel
Price Positioning 20 14 The pricing is competitive within the instant coffee market, appealing to budget-conscious consumers. Economic Times, Market Watch
Competition 10 5 While competition exists, NESCAFE's brand strength gives it an edge over local brands. Market Share, Industry Analysis
Use-case Advantage 5 4 Ideal for quick preparation of cold coffee, catering to a niche but growing consumer base. Consumer Reports
Final Market Score 100 76/100 (3.80/5) NESCAFE Ice Roast is well-positioned in the growing cold coffee segment with strong brand loyalty.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's easy dissolving feature in cold milk aligns well with consumer needs for convenience.
    Sources: Market Research, Consumer Insights
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: NESCAFE is a well-established brand with strong recognition and loyalty among Indian consumers.
    Sources: Brand Equity, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The cold coffee segment is growing rapidly in India, driven by changing consumer preferences.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: The pricing is competitive within the instant coffee market, appealing to budget-conscious consumers.
    Sources: Economic Times, Market Watch
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: While competition exists, NESCAFE's brand strength gives it an edge over local brands.
    Sources: Market Share, Industry Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation of cold coffee, catering to a niche but growing consumer base.
    Sources: Consumer Reports
Summary
NESCAFE Ice Roast is well-positioned in the growing cold coffee segment with strong brand loyalty.

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Where to Buy

Amazon India
₹299.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹295.00
3-5 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹310.00
N/A · ⭐ 4/5
-
Big Bazaar
₹305.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
299.00 2-3 days 4.5/5 Buy Now
Flipkart
295.00 3-5 days 4.2/5 Buy Now
Reliance Fresh
310.00 N/A 4/5 -
Big Bazaar
305.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.510.00 Rs.560.00

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NESCAFE Ice Roast | Instant Coffee Powder for Cold Coffee Lovers | Easily Dissolves in Cold Milk | 90g Jar

Estimated Delivery: 2-3 days
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Rs.510.00 Rs.560.00