Whole Wheat Atta 1Kg

0 reviews

Smart Rank ⓘ 72/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

High quality whole wheat atta for nutritious meals
Convenient 1kg packaging for easy storage
Affordable price of only 150 INR
Ideal choice for health-conscious buyers

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively positioned whole wheat atta with good market fit.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	1,824
Total / Avg	4.00★	1,824

Consensus: 4.00★ from 1,824 total reviews

Rs.60.00 Rs.150.00

Best price from

Amazon.in

Details

More Whole Wheat Atta is a high-quality wheat flour made from 100% whole wheat grains. It is packed with essential nutrients and fiber, making it a healthier alternative to refined flour.

Key Features:
- Made from 100% whole wheat grains
- High in fiber and essential nutrients
- Ideal for making chapatis, parathas, and other Indian breads
- Comes in a convenient 1Kg pack

For whom:
More Whole Wheat Atta is perfect for health-conscious individuals looking to incorporate more whole grains into their diet. It is also a great choice for families looking for a healthier alternative to refined flour.

Pros:
- High in fiber and essential nutrients
- Versatile and can be used to make a variety of Indian breads
- Comes in a convenient 1Kg pack

Cons:
- Some may find the taste of whole wheat flour to be slightly different from refined flour
- Requires more kneading and may result in denser breads if not properly prepared

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets the standard requirements for whole wheat atta in Indian households.	The Hindu, Financial Express
Brand Strength	20	10	Established brand with good reputation for quality products.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for whole wheat products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, India Today
Competition	10	6	Facing strong competition from local and national brands in the flour segment.	The Tribune, NDTV
Use-case Advantage	5	5	Convenient packaging size for small Indian families.	Outlook, Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Competitively positioned whole wheat atta with good market fit.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Meets the standard requirements for whole wheat atta in Indian households.

Sources: The Hindu, Financial Express
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with good reputation for quality products.

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for whole wheat products in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Business Today, India Today
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing strong competition from local and national brands in the flour segment.

Sources: The Tribune, NDTV
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient packaging size for small Indian families.

Sources: Outlook, Hindustan Times

Summary

Competitively positioned whole wheat atta with good market fit.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	More Whole Wheat Atta Loose, 1Kg Estimated Delivery: 2-3 days In Stock	Rs.60.00 Rs.150.00 COD	GO TO STORE GO TO STORE
More Whole Wheat Atta Loose, 1Kg Estimated Delivery: 2-3 days In Stock COD