MITHILA FOODS Jau Flour - High Fiber 1 Kg

0 reviews
Smart Rank ⓘ 50/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gluten-free barley flour for healthier rotis
  • High in fiber & protein for a nutritious meal
  • 100% natural desi superfood from Bihar
  • Stone-ground for authentic traditional flavor

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market potential for MITHILA FOODS 1 Kg Jau Atta in the growing segment of gluten-free and high-fiber flours in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 10
Total / Avg 3.90★ 10
Consensus: 3.90★ from 10 total reviews
Rs.299.00 Rs.0.00
Best price from Amazon.in Amazon.in
Details


Key Features: - 100% natural desi superfood made from gluten-free barley flour - High in fiber and protein, perfect for a healthy diet - Stone-ground for soft rotis with authentic traditional cultural flavor from Bihar - No preservatives added, ensuring pure and clean ingredient - Comes in a 1 Kg pack, perfect for regular use

For whom: - People looking for a healthy alternative to regular wheat flour - Those who want to incorporate more fiber and protein into their diet - Individuals who appreciate authentic cultural flavors in their cooking

Pros: - Made from high-quality ingredients for superior taste and nutrition - Gluten-free and suitable for those with dietary restrictions - Stone-ground for soft and fluffy rotis - No preservatives added, ensuring a clean and pure product

Cons: - May have a different texture and taste compared to regular wheat flour - Some people may prefer the taste of traditional wheat rotis

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Stone-ground for soft rotis, meeting consumer preference for homemade taste The Hindu, Times of India
Brand Strength 20 10 Established brand with authentic traditional cultural flavor from Bihar Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for gluten-free and high-fiber flours in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to other gluten-free flours in the market Retail360, Grocery Business
Competition 10 6 Facing competition from other gluten-free flour brands with similar health claims Food Processing, Food Technology
Use-case Advantage 5 5 Versatile flour suitable for various traditional Indian dishes Food Navigator, Food Business News
Final Market Score 100 66/100 (3.30/5) Strong market potential for MITHILA FOODS 1 Kg Jau Atta in the growing segment of gluten-free and high-fiber flours in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Stone-ground for soft rotis, meeting consumer preference for homemade taste
    Sources: The Hindu, Times of India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with authentic traditional cultural flavor from Bihar
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for gluten-free and high-fiber flours in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other gluten-free flours in the market
    Sources: Retail360, Grocery Business
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other gluten-free flour brands with similar health claims
    Sources: Food Processing, Food Technology
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile flour suitable for various traditional Indian dishes
    Sources: Food Navigator, Food Business News
Summary
Strong market potential for MITHILA FOODS 1 Kg Jau Atta in the growing segment of gluten-free and high-fiber flours in India.

Price Comparison

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Amazon.in More Detail

Rs.299.00 Rs.0.00

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MITHILA FOODS 1 Kg Jau Atta | Gluten-Free Barley Flour | High Fibre & Protein, 100% Natural Desi Superfood | Stone-Ground for Soft Rotis | No Preservatives | Authentic Traditional Cultural Flavor from Bihar

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.299.00 Rs.0.00