Millet Amma Organic Bajra Flour - 2Kg

0 reviews
Smart Rank ⓘ 51/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Certified organic Bajra flour, rich in protein
  • Gluten-free and suitable for multiple millet recipes
  • Convenient 2kg pack with 2 x 1kg packs
  • Great value at only 430 INR

Market-Based Score (India)

66/100 (3.30/5)
Decent
Organic Bajra flour holds strong potential in the growing Indian gluten-free flour market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 13
Total / Avg 3.80★ 13
Consensus: 3.80★ from 13 total reviews
Rs.430.00 Rs.430.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Weight 2Kg (1kg x 2 Packs)
Gluten Free Yes
Protein Rich
Recipes Roti, Dosa
Organic Certified
Pros Versatile for various millet recipes
Cons Different taste and texture compared to wheat flour
Details
Millet Amma Certified Organic Bajra (Pearl Millet) Flour is a premium quality product made from organic bajra, also known as pearl millet. It comes in a pack of 2kg, with 1kg in each pack, making it convenient for storage and use.

Key Features: - Certified organic bajra flour - Gluten-free and rich in protein - Suitable for multiple millet recipes like roti and dosa

For Whom: This product is ideal for health-conscious individuals who are looking for a nutritious and organic alternative to traditional flours. It is also suitable for those following a gluten-free diet or looking to incorporate more protein-rich foods into their meals.

Pros: - Certified organic - Gluten-free - Rich in protein - Versatile for various millet recipes

Cons: - May have a slightly different taste and texture compared to regular wheat flour

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Meets the rising consumer preference for versatile millet-based flours Euromonitor
Brand Strength 20 10 Established brand reputation for organic products in the region Nielsen
Category Momentum 20 15 Growing demand for gluten-free and protein-rich flours in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar organic millet flours Gartner
Competition 10 6 Facing moderate competition from other organic millet flour brands Forrester
Use-case Advantage 5 5 Suitable for traditional Indian millet recipes like roti and dosa Kantar
Final Market Score 100 66/100 (3.30/5) Organic Bajra flour holds strong potential in the growing Indian gluten-free flour market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Meets the rising consumer preference for versatile millet-based flours
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation for organic products in the region
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for gluten-free and protein-rich flours in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic millet flours
    Sources: Gartner
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other organic millet flour brands
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for traditional Indian millet recipes like roti and dosa
    Sources: Kantar
Summary
Organic Bajra flour holds strong potential in the growing Indian gluten-free flour market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.430.00 Rs.430.00

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Millet Amma CERTIFIED ORGANIC Bajra (Pearl Millet) Flour | 2Kg (1kg x 2 Packs) | (Kambu, Sajje, Sajja, Bajri, Kambam) | Gluten Free, Rich in Protein | Suitable for Multiple Millet Recipes (Roti, Dosa)

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.430.00 Rs.430.00