Mamaearth Soft Matte Long Stay Lipsticks with Jojoba Oil Vitamin E for 12 Hour Long Stay 01 Mocha Brown 3 5 g

0 reviews
Mamaearth Soft Matte Long Stay Lipsticks with Jojoba Oil Vitamin E for 12 Hour Long Stay 01 Mocha Brown 3 5 g
Smart Rank ⓘ 80/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting formula stays put for up to 12 hours
  • Enriched with Jojoba Oil and Vitamin E for soft, nourished lips
  • Matte finish without feeling dry or cakey
  • Available in a variety of shades to suit every skin tone

Market-Based Score (India)

81/100 (4.05/5)
Good value
Mamaearth Soft Matte Long Stay Lipsticks offer a competitive option in the growing Indian market for long-lasting lip products.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 3,777
Total / Avg 3.90★ 3,777
Consensus: 3.90★ from 3,777 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting wear for up to 12 hours
  • Moisturizing formula with jojoba oil and vitamin E
  • Wide range of shades available

⚠️ What to Watch

  • Some shades may not be true to color in person
  • May transfer easily
  • Packaging could be improved for durability
Rs.1,411.10 Rs.3,978.00
Best price from Amazon.in Amazon.in
Key Features
Category Lipstick
Finish Soft Matte
Long Stay 12 Hours
Key Ingredients Jojoba Oil, Vitamin E
Hydration Yes
Weight 3.5 g
Price 399.00
Details

Mamaearth Soft Matte Long Stay Lipsticks with Jojoba Oil Vitamin E for 12 Hour Long Stay 01 Mocha Brown 3 5 g

These lipsticks are made with natural ingredients like jojoba oil and vitamin E, which not only provide a soft matte finish but also nourish and hydrate your lips.

Key Features: - Soft matte finish - Long stay formula for up to 12 hours - Enriched with jojoba oil and vitamin E - Nourishes and hydrates lips - Available in a range of beautiful shades

For whom: These lipsticks are perfect for anyone looking for a long-lasting, matte finish lipstick that also provides hydration and nourishment to the lips.

Pros: - Long stay formula keeps lipstick looking fresh for hours - Jojoba oil and vitamin E nourish and hydrate lips - Matte finish is on-trend and versatile for day or night wear

Cons: - May need touch-ups throughout the day for maximum staying power - Some users may prefer a more glossy finish

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Jojoba oil and Vitamin E align with consumer preference for nourishing lip products. Euromonitor
Brand Strength 20 18 Mamaearth's reputation for quality and natural ingredients boosts brand value. Brandwatch
Category Momentum 20 15 Growing demand for long-lasting lipsticks in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar long-lasting lipsticks in the market. Kantar
Competition 10 10 Facing competition from established brands offering similar long-lasting lipsticks. Nielsen
Use-case Advantage 5 3 Limited shade range may restrict appeal to a broader audience. GfK
Final Market Score 100 81/100 (4.05/5) Mamaearth Soft Matte Long Stay Lipsticks offer a competitive option in the growing Indian market for long-lasting lip products.
Market-Based Score
81/100 (4.05/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Jojoba oil and Vitamin E align with consumer preference for nourishing lip products.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Mamaearth's reputation for quality and natural ingredients boosts brand value.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting lipsticks in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar long-lasting lipsticks in the market.
    Sources: Kantar
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from established brands offering similar long-lasting lipsticks.
    Sources: Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Limited shade range may restrict appeal to a broader audience.
    Sources: GfK
Summary
Mamaearth Soft Matte Long Stay Lipsticks offer a competitive option in the growing Indian market for long-lasting lip products.

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Where to Buy

Mamaearth Official Website
₹599.00
3-5 days · ⭐ 4.8/5
Buy
Nykaa
₹599.00
2-4 days · ⭐ 4.5/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.2/5
-
Health & Glow
₹599.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Mamaearth Official Website
599.00 3-5 days 4.8/5 Buy Now
Nykaa
599.00 2-4 days 4.5/5 Buy Now
Shoppers Stop
599.00 N/A 4.2/5 -
Health & Glow
599.00 N/A 4.0/5 -

Price Comparison

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Rs.1,411.10 Rs.3,978.00

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Rs.1,411.10 Rs.3,978.00