SUGAR Cosmetics Smudge Me Not Liquid Lipsticks for Women Transferproof Waterproof Lasts 12 Hours Matte Lipstick 4 5ml 21 Aubergine Queen Blackened Burgundy

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SUGAR Cosmetics Smudge Me Not Liquid Lipsticks for Women Transferproof Waterproof Lasts 12 Hours Matte Lipstick 4 5ml 21 Aubergine Queen Blackened Burgundy
Smart Rank ⓘ 74/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy bold, intense color with SUGAR Cosmetics Smudge Me Not Liquid Lipsticks, designed for long-lasting wear that lasts over 12 hours.
  • Experience a transfer-proof and waterproof formula that withstands eating and drinking, perfect for your busy lifestyle.
  • Achieve a modern matte finish that complements any skin tone, available in a wide range of shades to suit your unique style.
  • Please note that while long-lasting, the formula may feel drying on the lips and requires an oil-based remover for easy removal.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the Indian market lipsticks segment with its long-lasting, waterproof, and trendy shades.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.6★ 13,805
Total / Avg 3.60★ 13,805
Consensus: 3.60★ from 13,805 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting wear, often exceeding 12 hours.
  • Transferproof and waterproof formula.
  • Rich pigmentation with a matte finish.

⚠️ What to Watch

  • Can be drying on the lips after prolonged use.
  • Difficult to remove without a strong makeup remover.
  • Some users report a sticky feel upon application.
Rs.2,154.00 Rs.10,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Model B079TK5BYB
Price 499.00
Finish Matte
Duration 12+ Hours
Formula Transfer-proof & Waterproof
Color Payoff Intense
Target Audience Women
Details

SUGAR Cosmetics Smudge Me Not Liquid Lipsticks for Women Transferproof Waterproof Lasts 12 Hours Matte Lipstick 4 5ml 21 Aubergine Queen Blackened Burgundy

About Product: The SUGAR Cosmetics Smudge Me Not Liquid Lipsticks are long-lasting and transfer-proof matte lipsticks that provide intense color payoff. They are waterproof and can last for more than 12 hours without fading or smudging.

Key Features: - Transfer-proof and waterproof formula - Matte finish for a modern look - Long-lasting formula that can withstand eating and drinking - Available in a wide range of shades to suit any skin tone

For whom: This product is perfect for women who want a bold and long-lasting lip color that won't budge throughout the day. It is ideal for those who lead a busy lifestyle and don't have time for frequent touch-ups.

Pros: - Intense color payoff - Long-lasting formula - Matte finish - Waterproof and transfer-proof - Wide range of shades available

Cons: - May feel drying on the lips - Require an oil-based makeup remover for easy removal

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The transfer-proof, waterproof, and long-lasting features align well with Indian consumers' needs for all-day wear. Vogue India
Brand Strength 20 18 SUGAR Cosmetics is a popular and trusted brand in the Indian cosmetics market. Brand Equity
Category Momentum 20 15 Growing demand for long-lasting matte lipsticks in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar high-end matte lipsticks in the Indian market. Elle India
Competition 10 8 Facing competition from other popular matte lipstick brands like Maybelline and Nykaa in the Indian market. Cosmopolitan
Use-case Advantage 5 5 Aubergine Queen Blackened Burgundy shade caters to the trend of bold lip colors in Indian market. Femina
Final Market Score 100 76/100 (3.80/5) Strong contender in the Indian market lipsticks segment with its long-lasting, waterproof, and trendy shades.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The transfer-proof, waterproof, and long-lasting features align well with Indian consumers' needs for all-day wear.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: SUGAR Cosmetics is a popular and trusted brand in the Indian cosmetics market.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for long-lasting matte lipsticks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar high-end matte lipsticks in the Indian market.
    Sources: Elle India
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other popular matte lipstick brands like Maybelline and Nykaa in the Indian market.
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Aubergine Queen Blackened Burgundy shade caters to the trend of bold lip colors in Indian market.
    Sources: Femina
Summary
Strong contender in the Indian market lipsticks segment with its long-lasting, waterproof, and trendy shades.

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Price Comparison

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