Maybelline New York Liquid Matte Lipstick Long Lasting 16hr Wear Superstay Matte Ink Founder 5ml

Maybelline New York Liquid Matte Lipstick Long Lasting 16hr Wear Superstay Matte Ink Founder 5ml

Key Features: - Long lasting formula - Matte finish - Smudge-proof and transfer-proof - Available in a variety of shades - Easy to apply with precision applicator

For whom: This liquid matte lipstick is perfect for anyone looking for a long-lasting, bold lip color that won't budge throughout the day. It is great for those who want a matte finish without the drying effect that some matte lipsticks can have.

Pros: - 16-hour wear ensures long-lasting color - Matte finish looks great on all skin tones - Variety of shades to choose from - Smudge-proof and transfer-proof formula

Cons: - Some users may find the formula slightly drying - May require touch-ups throughout the day for optimal wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 16hr wear and superstay matte features align well with Indian consumers' preferences for long-lasting and matte finish lipsticks.	Euromonitor
Brand Strength	20	18	Maybelline New York is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting matte lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting matte lipsticks in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands offering similar long-lasting matte lipsticks in India.	Vogue
Use-case Advantage	5	5	The long-lasting formula makes it ideal for all-day wear, catering to the busy lifestyle of Indian consumers.	Fashionista
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Maybelline New York Liquid Matte Lipstick as a top choice in the Indian market for long-lasting matte lipsticks.

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