INSIGHT Non Transfer Liquid Lipstick Joyful Matte Texture Long Wear Smudge Proof Waterproof 4 ml

INSIGHT Non Transfer Liquid Lipstick Joyful Matte Texture Long Wear Smudge Proof Waterproof 4 ml

The INSIGHT Non Transfer Liquid Lipstick in shade Joyful is a highly pigmented lipstick with a matte texture that provides a long-wear finish. The formula is smudge-proof and waterproof, making it perfect for all-day wear.

Key Features:
- Matte texture
- Long-wear formula
- Smudge-proof
- Waterproof

This product is ideal for anyone looking for a lipstick that won't budge throughout the day. Whether you're going to work, out for a night on the town, or just running errands, this lipstick is sure to stay put.

Pros:
- Long-lasting formula
- Matte finish
- Smudge-proof
- Waterproof

Cons:
- Some may find the matte texture drying
- Limited shade availability

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired features like long-wear, smudge-proof, and waterproof	Elle, Cosmopolitan
Brand Strength	20	18	Established brand with loyal customer base in cosmetics	Brand Equity, Vogue
Category Momentum	20	15	Growing demand for long-wear lipsticks in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Femina, Harper's Bazaar
Competition	10	8	Facing strong competition from other popular long-wear lipstick brands	Cosmo, Allure
Use-case Advantage	5	5	Addresses the need for a long-lasting lipstick for daily wear	Grazia
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the Indian long-wear lipstick market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—