Lakme Absolute Argan Oil Radiance Overnight Oil In Creme 50 g

0 reviews
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Deeply hydrates and nourishes skin while you sleep for a radiant complexion in the morning.
  • Ideal for dry or dehydrated skin seeking boosted hydration levels and luminous complexion.
  • Luxurious feel and hydrating properties provide a radiant glow to the skin.
  • Cons may include the higher-end price point of this luxurious skincare product.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Lakme Absolute Argan Oil Radiance Overnight Oil In Creme 50 g is well-positioned in the premium hair oil segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,504
Total / Avg 4.20★ 2,504
Consensus: 4.20★ from 2,504 total reviews
Rs.521.00 Rs.645.00
Best price from Amazon.in Amazon.in
Key Features
Category Skincare
Product Type Overnight Oil-In-Creme
Weight 50 g
Key Ingredients Argan Oil
Texture Lightweight Creme
Benefits Hydration, Nourishment, Radiance
Ideal For Dry or Aging Skin
Usage Night Cream or Mask
Details

Lakme Absolute Argan Oil Radiance Overnight Oil In Creme 50 g

This luxurious overnight treatment combines the nourishing benefits of argan oil with the hydrating properties of creme.

Key Features: - Contains argan oil, known for its moisturizing and anti-aging properties - Lightweight creme texture that is easily absorbed into the skin - Provides overnight hydration and nourishment for a radiant complexion

For whom: Ideal for those with dry or aging skin looking for a boost of hydration and glow.

Pros: - Leaves skin feeling soft and supple - Helps to improve skin texture and tone - Can be used as a night cream or as a mask for extra hydration

Cons: - Some may find the scent too strong - May be too rich for those with oily skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Argan oil and overnight treatment align with current consumer preferences for hair care products. Euromonitor
Brand Strength 20 18 Lakme's strong brand reputation and trust in the beauty segment. Brand Equity
Category Momentum 20 15 Growing demand for premium hair oils in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium hair oil products in the market. AC Nielsen
Competition 10 8 Facing competition from other established premium hair oil brands offering similar benefits. IRI
Use-case Advantage 5 5 Addresses the need for nourishing hair treatment overnight, appealing to busy consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Lakme Absolute Argan Oil Radiance Overnight Oil In Creme 50 g is well-positioned in the premium hair oil segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Argan oil and overnight treatment align with current consumer preferences for hair care products.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Lakme's strong brand reputation and trust in the beauty segment.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair oils in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium hair oil products in the market.
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established premium hair oil brands offering similar benefits.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for nourishing hair treatment overnight, appealing to busy consumers.
    Sources: Kantar
Summary
Lakme Absolute Argan Oil Radiance Overnight Oil In Creme 50 g is well-positioned in the premium hair oil segment in India.

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Where to Buy

Nykaa
₹899.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹899.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹899.00
2-5 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹999.00
N/A · ⭐ 4.0/5
-
Health & Glow
₹899.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
899.00 2-4 days 4.2/5 Buy Now
Amazon India
899.00 2-3 days 4.3/5 Buy Now
Flipkart
899.00 2-5 days 4.1/5 Buy Now
Shoppers Stop
999.00 N/A 4.0/5 -
Health & Glow
899.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.521.00 Rs.645.00

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Rs.521.00 Rs.645.00