Moroccanoil Hair Elixir 100ml

About Product: Moroccanoil Treatment is a luxurious hair treatment enriched with argan oil that helps to nourish and condition hair, leaving it looking shiny and healthy. It can be used on all hair types and is known for its ability to improve hair elasticity and manageability. Key Features: The key feature of Moroccanoil Treatment is its lightweight formula that absorbs quickly into the hair without leaving it feeling greasy or weighed down. It also provides heat protection, making it a great option for those who frequently style their hair with hot tools. For whom: Moroccanoil Treatment is suitable for anyone looking to improve the overall health and appearance of their hair. It is particularly beneficial for those with dry, damaged, or frizzy hair, as it helps to restore moisture and smoothness. Pros: - Nourishes and conditions hair - Improves hair elasticity and manageability - Provides heat protection - Lightweight formula Cons: - Can be pricey for some consumers - Strong scent that may be overpowering for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccanoil Treatment 100ml offers key benefits like shine enhancement and frizz reduction, aligning with current consumer preferences.	Nielsen
Brand Strength	20	10	Moroccanoil is a well-established and trusted brand in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium hair treatment product, making it accessible to a wider consumer base.	Kantar
Competition	10	6	Facing moderate competition from other premium hair treatment brands offering similar benefits.	IRI
Use-case Advantage	5	5	Versatile product suitable for various hair types and concerns, appealing to a broad audience.	GfK
Final Market Score	100	66/100 (3.30/5)	Moroccanoil Treatment 100ml holds a strong position in the premium hair care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—