Parachute Coconut Oil 1 L Pet Jar

Parachute Coconut Oil 1 L Pet Jar

Parachute Coconut Oil is a versatile and nourishing oil that can be used for various purposes such as cooking, hair care, and skincare. It is made from pure coconut oil, which is known for its moisturizing and healing properties.

Key Features: - Made from pure coconut oil - Multipurpose oil for cooking, hair care, and skincare - Rich in antioxidants and essential nutrients - Promotes healthy hair growth and nourishes skin

For whom: Parachute Coconut Oil is suitable for anyone looking for a natural and effective oil for their hair and skin. It is especially beneficial for those with dry or damaged hair, as well as those looking for a gentle and nourishing oil for their skin.

Pros: - Versatile and multipurpose oil - Pure coconut oil with no added chemicals - Helps promote healthy hair growth - Nourishing and moisturizing for skin

Cons: - Some may find the scent of coconut oil too strong - May solidify in colder temperatures, but can be easily melted by placing the jar in warm water

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size packaging meets consumer needs for value	Euromonitor
Brand Strength	20	18	Established brand with strong consumer trust	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products	Mintel
Price Positioning	20	10	Competitively priced for the volume offered	GfK
Competition	10	8	Facing competition from local and international brands	IRI
Use-case Advantage	5	5	Versatile oil suitable for both hair and skin care	Kantar
Final Market Score	100	76/100 (3.80/5)	Parachute Coconut Oil 1L Pet Jar well-positioned in growing Indian hair oil market.

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