OGX Argan Oil Renewing 100ml

OGX Argan Oil of Morocco Extra Penetrating Oil is a luxurious hair treatment designed to renew and nourish dry and coarse hair. Formulated with argan oil, this oil deeply penetrates the hair shaft to provide intense hydration and restore shine and manageability.

Key features of this product include its lightweight formula that won't weigh hair down, its ability to smooth frizz and add softness, and its pleasant scent that leaves hair smelling fresh and clean.

This oil is perfect for those with dry, damaged, or coarse hair who are looking to restore health and vitality to their locks. It is suitable for all hair types and can be used on both wet and dry hair.

Pros: - Deeply hydrates and nourishes hair - Smoothes frizz and adds shine - Lightweight formula - Pleasant scent Cons: - May be too heavy for those with fine hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil is popular for dry and coarse hair treatment in India.	Nielsen
Brand Strength	20	15	OGX is a well-known brand with a strong presence in India.	Euromonitor
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other premium hair oil brands.	IRI
Use-case Advantage	5	5	Addresses specific needs of Indian consumers with dry and coarse hair.	Kantar
Final Market Score	100	66/100 (3.30/5)	OGX Argan Oil of Morocco is well-positioned in the Indian market for dry and coarse hair treatment.

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