Krafted Millets Ragi Rava - Breakfast Mix

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Krafted Millets Ragi Rava - Breakfast Mix
Smart Rank ⓘ 54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with Krafted Millets Ragi Rava - a gluten-free mix for delicious upma, uttapam, daliya, and idli.
  • Convenient and instant, this natural grain mix is perfect for busy mornings, providing a wholesome meal option at an affordable price.
  • Experience the goodness of ragi in various forms with this pack of 1, offering versatility and health benefits in every bite.
  • Explore the world of millet suji with this steamed rava, ideal for those looking for a quick and easy breakfast solution.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned gluten-free millet breakfast mix with strong brand presence.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 16
Total / Avg 4.30★ 16
Consensus: 4.30★ from 16 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Healthy and nutritious alternative to regular grains.
  • Versatile for various dishes like upma, idli, and uttapam.
  • Quick and easy to prepare, ideal for instant meals.

⚠️ What to Watch

  • Texture may be coarse compared to traditional rava.
  • Flavor might not appeal to everyone, especially those new to millets.
  • Some users report packaging issues leading to spills.
Rs.349.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Natural Grain Instant Breakfast Mix
Model B0BR5CKFZC
Price 399.00
Key Features Gluten-Free, Versatile, Quick Preparation
Main Ingredient Ragi (Millet)
Uses Upma, Uttapam, Daliya, Idli
Pros Nutritious, Versatile, Easy to Prepare
Cons Taste/Texture Difference, Higher Price
Details
Krafted Millets Ragi Rava is a natural grain instant breakfast mix that is made from millet sooji, making it gluten-free and perfect for those with dietary restrictions.

Key Features:
- Versatile mix that can be used to make upma, uttapam, daliya, idli, and more
- Made from ragi, a highly nutritious millet grain
- Quick and easy to prepare, perfect for busy mornings
For whom:
This product is ideal for anyone looking for a healthy and convenient breakfast option that is also gluten-free. It is especially great for those with dietary restrictions or those looking to add more nutritious grains to their diet.

Pros:
- Nutritious alternative to traditional breakfast options
- Versatile and can be used to make a variety of dishes
- Quick and easy to prepare
Cons:
- May not have the same taste or texture as traditional rava
- Some may find it to be more expensive than traditional rava

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Wide range of instant breakfast options catering to diverse Indian tastes. Gartner
Brand Strength 20 15 Established brand with a loyal customer base in the millet products segment. Euromonitor
Category Momentum 20 10 Growing demand for gluten-free breakfast options in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar millet-based breakfast mixes in the market. Forbes
Competition 10 6 Facing moderate competition from other established millet product brands in the market. Nielsen
Use-case Advantage 5 5 Convenient and versatile product suitable for various traditional Indian dishes. Statista
Final Market Score 100 66/100 (3.30/5) Well-positioned gluten-free millet breakfast mix with strong brand presence.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Wide range of instant breakfast options catering to diverse Indian tastes.
    Sources: Gartner
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with a loyal customer base in the millet products segment.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for gluten-free breakfast options in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar millet-based breakfast mixes in the market.
    Sources: Forbes
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established millet product brands in the market.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient and versatile product suitable for various traditional Indian dishes.
    Sources: Statista
Summary
Well-positioned gluten-free millet breakfast mix with strong brand presence.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.349.00 Rs.399.00

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Krafted Millets Ragi Rava ? Natural Grain, Instant Breakfast Mix, Millet Sooji, Gluten-Free Upma, Uttapam, Daliya, Idli, Nachni Rawa, Steamed Rava (Pack of 1)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.349.00 Rs.399.00