Indiras Ragi Crunch - Kids & Teens 400g

0 reviews

Smart Rank ⓘ 69/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Nutritious and delicious popped ragi flour with cashew nuts and spices
Convenient pack of 2, perfect for teens and kids
Instant porridge mix for quick and easy preparation
Versatile malt mix that can be used to make laddus

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and unique product offering position it well in the growing healthy kids' food segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	109
Total / Avg	4.30★	109

Consensus: 4.30★ from 109 total reviews

Rs.312.00 Rs.312.00

Best price from

Amazon.in

Details

Key Features: - Made with high-quality popped ragi flour, cashew nuts, malt, and spices - Instant porridge mix for quick and easy preparation - Can be used to make nutritious and delicious laddus

For whom: - Teens and kids who need a nutritious and tasty snack or meal option - Individuals looking for a convenient and healthy porridge mix - Anyone who enjoys traditional Indian snacks like laddus

Pros: - Packed with essential nutrients and fiber from ragi flour - Cashew nuts add a crunchy texture and heart-healthy fats - Easy to prepare and can be enjoyed as a snack or breakfast option

Cons: - May not be suitable for those with nut allergies - Some may find the flavor of malt and spices too strong - Packaging size may be too small for larger families

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of ingredients catering to teens and kids' nutritional needs.	Food Navigator
Brand Strength	20	18	Established brand with positive reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for healthy kids' food products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium health food products.	Retail360
Competition	10	8	Facing competition from established and emerging health food brands in the market.	Grocery Times
Use-case Advantage	5	5	Convenient and quick preparation ideal for busy parents.	Parenting Today
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique product offering position it well in the growing healthy kids' food segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique combination of ingredients catering to teens and kids' nutritional needs.

Sources: Food Navigator
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with positive reputation for quality and innovation.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy kids' food products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium health food products.

Sources: Retail360
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from established and emerging health food brands in the market.

Sources: Grocery Times
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient and quick preparation ideal for busy parents.

Sources: Parenting Today

Summary

Strong brand and unique product offering position it well in the growing healthy kids' food segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Indira?s Ragi Huri Hittu - Teens & Kids Special, Popped Ragi Flour with Cashew Nuts, Malt, Spices (400g, Pack of 2), Malt Mix, Instant Porridge Mix, Laddu Mix Estimated Delivery: 2-3 days In Stock	Rs.312.00 Rs.312.00 COD	GO TO STORE GO TO STORE
Indira?s Ragi Huri Hittu - Teens & Kids Special, Popped Ragi Flour with Cashew Nuts, Malt, Spices (400g, Pack of 2), Malt Mix, Instant Porridge Mix, Laddu Mix Estimated Delivery: 2-3 days In Stock COD