Herit Buckwheat Flour - Fiber Protein Boost 1 Kg

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious alternative with Herit Indica Buckwheat Flour, high in fiber and protein, perfect for health-conscious consumers.
  • This gluten-free flour is ideal for those with gluten intolerance, making it a safe choice for a variety of diets.
  • Versatile and easy to use, create delicious rotis, puris, and snacks for your family during fasting periods or everyday meals.
  • Conveniently packaged in 1 kg, it's perfect for stocking up during Navratri and other Vrat days, ensuring you have enough for your needs.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position this product well in the growing gluten-free flour market in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.499.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Weight 1 Kg
Nutritional Benefits High in Fiber & Protein
Gluten-Free Yes
Usage Versatile for various dishes
Ideal For Navratri & Vrat
Pros Rich in nutrients, gluten-free, versatile
Cons Strong nutty flavor, different cooking techniques
Details
Herit Indica Buckwheat Flour is a premium quality flour, commonly known as Kuttu Ka Atta or Kuttu Giri. It is packed with nutrients and has a unique nutty flavor that makes it a popular choice during fasting periods like Navratri and other Vrat days.

Key Features: - High in fiber and protein, making it a nutritious alternative to regular flours - Gluten-free and suitable for those with gluten intolerance or celiac disease - Versatile ingredient that can be used to make various dishes like rotis, puris, and snacks - Comes in a convenient 1 kg pack, perfect for households looking to stock up for fasting periods

For whom: - Individuals looking for a nutritious and gluten-free flour option for fasting days - Those following a vegetarian or vegan diet seeking a plant-based source of protein - Families wanting to incorporate more fiber-rich foods into their diet

Pros: - Rich in nutrients like fiber and protein - Gluten-free and suitable for various dietary restrictions - Can be used to make a variety of dishes

Cons: - Some people may find the nutty flavor of buckwheat flour too strong for their liking - Requires slightly different cooking techniques compared to regular flours

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High fiber and protein content aligns with health-conscious consumer trends. Euromonitor
Brand Strength 20 18 Established brand known for quality and authenticity. Brand Equity
Category Momentum 20 15 Growing demand for gluten-free flours in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the market. Retail360
Competition 10 5 Facing moderate competition from other buckwheat flour brands. FoodBiz Today
Use-case Advantage 5 3 Specifically marketed for Navratri & Vrat, catering to religious dietary needs. Grocery Times
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position this product well in the growing gluten-free flour market in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High fiber and protein content aligns with health-conscious consumer trends.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand known for quality and authenticity.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for gluten-free flours in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing moderate competition from other buckwheat flour brands.
    Sources: FoodBiz Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Specifically marketed for Navratri & Vrat, catering to religious dietary needs.
    Sources: Grocery Times
Summary
Strong brand and feature fit position this product well in the growing gluten-free flour market in India.

Price Comparison

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Amazon.in More Detail

Rs.499.00 Rs.0.00

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Herit Indica Buckwheat Flour | Kuttu Ka Atta | Kuttu Giri | High in Fiber & Protein | Ideal for Navratri & Vrat (1 Kg)

Estimated Delivery: 2-3 days
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Rs.499.00 Rs.0.00