Happa Ragi Cereal - Pure Goodness - 50g

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Happa Ragi Cereal is made with only 3 natural ingredients, ensuring a healthy start for your baby without added sugars or artificial flavors.
  • This traditional porridge cooks in just 3 minutes, making it a convenient option for busy parents introducing solid foods to their little ones.
  • Designed for babies 6 months and older, this cereal offers a nutritious choice for Stage 2 eaters ready to explore new textures and tastes.
  • Each pack contains 4 convenient 50g servings, perfect for parents seeking a wholesome and easy-to-prepare meal for their growing babies.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product positioning in the growing Indian baby food market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 248
Total / Avg 4.00★ 248
Consensus: 4.00★ from 248 total reviews
Rs.299.00 Rs.396.00
Best price from Amazon.in Amazon.in
Key Features
Category Baby Food
Ingredients 3 (No Sugar, Oil, Milk Powder, Flavours, Colours)
Cooking Time 3 Minutes
Stage 2 (6 Months+)
Pack Size 4 (50g Each)
Pros Nutritious, Quick Preparation
Cons Taste Preference, Small Pack Size
Details


Happa Ragi Cereal for Babies is a nutritious and wholesome option for parents looking to introduce solid foods to their little ones. Made with only 3 ingredients and free from sugar, oil, milk powder, flavours, and colours, this cereal is a natural and healthy choice for babies.

Key Features:
- Traditional Porridge Recipe
- Cooks in 3 Minutes
- Stage 2 (6 Months+)
- Pack of 4 (50g Each)

For Whom:
This cereal is suitable for babies at Stage 2 (6 Months+) who are ready to start trying solid foods. It is perfect for parents looking for a convenient and nutritious option for their little ones.

Pros:
- Made with only 3 ingredients
- No added sugar, oil, milk powder, flavours, or colours
- Quick and easy to prepare
- Traditional porridge recipe

Cons:
- Some babies may not enjoy the taste
- Pack size may be too small for frequent use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Meets the demand for simple, nutritious baby food with no added sugar or artificial ingredients. Retail360
Brand Strength 20 18 Established brand with a focus on natural ingredients and traditional recipes. Brand Equity
Category Momentum 20 15 Growing demand for healthy baby food products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium baby cereals in the market. IMRB
Competition 10 8 Facing competition from both established and new brands offering similar baby cereal products. GroceryInsight
Use-case Advantage 5 5 Convenient and quick preparation suitable for busy parents. BabyCareToday
Final Market Score 100 76/100 (3.80/5) Strong brand and product positioning in the growing Indian baby food market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Meets the demand for simple, nutritious baby food with no added sugar or artificial ingredients.
    Sources: Retail360
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a focus on natural ingredients and traditional recipes.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy baby food products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium baby cereals in the market.
    Sources: IMRB
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both established and new brands offering similar baby cereal products.
    Sources: GroceryInsight
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient and quick preparation suitable for busy parents.
    Sources: BabyCareToday
Summary
Strong brand and product positioning in the growing Indian baby food market.

Quick Compare

Happa Ragi Cereal - Pure Goodness - 50g
Rs.396.00
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Where to Buy

Amazon India
₹300.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹320.00
3-5 days · ⭐ 4.0/5
Buy
Big Bazaar
₹280.00
N/A · ⭐ 4.3/5
-
Reliance Fresh
₹290.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
300.00 2-3 days 4.2/5 Buy Now
Flipkart
320.00 3-5 days 4.0/5 Buy Now
Big Bazaar
280.00 N/A 4.3/5 -
Reliance Fresh
290.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.396.00

GO TO STORE GO TO STORE

Happa Ragi Cereal for Babies | Only 3 Ingredients | No Sugar, Oil, Milk Powder, Flavours or Colours | Traditional Porridge Recipe | Cooks in 3 Minutes | Stage 2 (6 Months+) | Pack of 4 (50g Each)

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.299.00 Rs.396.00