Saffola Masala Oats 550g - Millets Goodness

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Saffola Masala Oats 550g - Millets Goodness
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Tasty classic masala flavor for a quick and healthy snack option
  • Ready in just 3 minutes for convenient meals anytime, anywhere
  • Packed with millets like Bajra and Jowar for added nutrition
  • No maida or added preservatives for a healthier, weight-managing choice

Market-Based Score (India)

76/100 (3.80/5)
Good value
Saffola Masala Oats 550g Classic Masala fits well in the growing health snack segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 22,238
Total / Avg 4.40★ 22,238
Consensus: 4.40★ from 22,238 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Quick and easy to prepare in just 3 minutes.
  • Tasty flavor with a good blend of spices.
  • Healthy option with no maida and added preservatives.

⚠️ What to Watch

  • Some users find the taste too spicy.
  • Texture may be less appealing for those preferring traditional oats.
  • Limited variety in flavors offered.
Rs.172.00 Rs.240.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Flavor Classic Masala
Preparation Time 3 minutes
Ingredients Millets (Bajra & Jowar)
Preservatives No added preservatives
Dietary Benefit Helps manage weight
Weight 550g
Price 225.00
Details


Key Features: 1. Classic masala flavor for a tasty anytime snack 2. Ready in just 3 minutes for quick and convenient meals 3. Made with millets like Bajra and Jowar for added nutrition 4. No maida or added preservatives for a healthier option 5. Helps manage weight as part of a balanced diet

For whom: - Individuals looking for a quick and healthy snack option - People trying to manage their weight with nutritious meals - Those who prefer natural ingredients without added preservatives

Pros: - Easy and convenient to prepare - Packed with the goodness of millets - No artificial additives for a healthier choice - Helps in weight management as part of a balanced diet

Cons: - Some may find the masala flavor too strong - May not be suitable for those with specific dietary restrictions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique blend of millets and no added preservatives, aligning with health-conscious consumer trends. AC Nielsen
Brand Strength 20 18 Saffola is a trusted brand known for health products in India. Brand Equity
Category Momentum 20 15 Growing demand for healthy snacks in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 9 Facing competition from other established healthy snack brands in the market. Euromonitor
Use-case Advantage 5 4 Convenient and quick snack option suitable for weight management diets. Grocery Times
Final Market Score 100 76/100 (3.80/5) Saffola Masala Oats 550g Classic Masala fits well in the growing health snack segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a unique blend of millets and no added preservatives, aligning with health-conscious consumer trends.
    Sources: AC Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Saffola is a trusted brand known for health products in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy snacks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: Facing competition from other established healthy snack brands in the market.
    Sources: Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient and quick snack option suitable for weight management diets.
    Sources: Grocery Times
Summary
Saffola Masala Oats 550g Classic Masala fits well in the growing health snack segment in India.

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Price Comparison

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Rs.172.00 Rs.240.00

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Saffola Masala Oats 550g Classic Masala Tasty Anytime Snack Ready in 3 mins Millets Goodness with Bajra Jowar No maida No added preservatives Helps manage weight

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Rs.172.00 Rs.240.00