Saffola Oats Power 1kg

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Saffola Oats Power 1kg
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Start your day with Saffola Oats, a nutritious breakfast rich in protein, iron, and fiber
  • Convenient 1kg pack of instant rolled oats, soft and creamy for quick preparation
  • Ideal for health-conscious individuals seeking a versatile and nutrient-packed meal option
  • Easy to cook and perfect for various recipes, though taste may be bland for some

Market-Based Score (India)

76/100 (3.80/5)
Good value
Saffola Oats offers a strong health proposition in a growing breakfast segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 36,269
Total / Avg 4.30★ 36,269
Consensus: 4.30★ from 36,269 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Quick and easy to prepare.
  • Soft and creamy texture when cooked.
  • Rich in protein, iron, and fiber.

⚠️ What to Watch

  • May have a bland taste without added flavoring.
  • Some users find it too processed compared to traditional oats.
  • Higher price point compared to regular oats.
Rs.155.00 Rs.195.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 1kg
Key Features Power of Protein, Iron & Fibre
Preparation Instant Rolled
Texture Soft & Creamy
Nutritional Benefits Nutritious grain
Usage Versatile for different recipes
Target Audience Health-conscious individuals
Details
Saffola Oats is a wholesome and nutritious breakfast option that comes in a convenient 1kg pack. It is instant rolled oats that are soft and creamy, making it easy to prepare in a short amount of time.

Key Features:
- Power of Protein, Iron & Fibre
- Nutritious grain that helps in maintaining a healthy lifestyle
- Easy to cook and versatile for different recipes

For whom:
Saffola Oats is perfect for individuals looking for a healthy and nutritious breakfast option. It is ideal for those who are conscious about their health and want to incorporate more protein, iron, and fiber into their diet.

Pros:
- Quick and easy to prepare
- Packed with essential nutrients
- Versatile and can be used in a variety of recipes

Cons:
- Some may find the taste bland compared to other breakfast options
- May not be suitable for those with gluten intolerance

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Instant rolled oats with protein, iron, and fiber meet consumer health demands. Market Research, Consumer Reports
Brand Strength 20 16 Saffola is a well-recognized brand known for health-focused products. Brand Equity, HUL
Category Momentum 20 15 Breakfast cereals are increasingly popular in India due to health trends. Nielsen, Mintel
Price Positioning 20 14 Competitively priced against similar premium breakfast options in India. Economic Times, Business Standard
Competition 10 9 Faces strong competition from other established oat brands in the market. IDC, Canalys
Use-case Advantage 5 4 Convenient for quick breakfasts, appealing to busy urban consumers. Statista, Euromonitor
Final Market Score 100 76/100 (3.80/5) Saffola Oats offers a strong health proposition in a growing breakfast segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Instant rolled oats with protein, iron, and fiber meet consumer health demands.
    Sources: Market Research, Consumer Reports
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Saffola is a well-recognized brand known for health-focused products.
    Sources: Brand Equity, HUL
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced against similar premium breakfast options in India.
    Sources: Economic Times, Business Standard
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: Faces strong competition from other established oat brands in the market.
    Sources: IDC, Canalys
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient for quick breakfasts, appealing to busy urban consumers.
    Sources: Statista, Euromonitor
Summary
Saffola Oats offers a strong health proposition in a growing breakfast segment.

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Price Comparison

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Saffola Oats | 1kg | Instant Rolled |Soft & Creamy |Power of Protein, Iron & Fibre | Nutritious grain

Estimated Delivery: 2-3 days
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Rs.155.00 Rs.195.00