Naturik Multigrain Chilla Mix 40g

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Naturik Multigrain Chilla Mix 40g
Smart Rank ⓘ 50/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with The Naturik Co. Multigrain Chilla Mix, featuring 70% pulses and 20% protein for a healthy start to your day.
  • Perfect for busy families, this instant mix offers a quick and easy way to prepare delicious Cheelas and Dosas without compromising on nutrition.
  • Versatile and easy to prepare, this mix adds variety to your meals while ensuring a healthy option for both kids and adults.
  • Packaged in a convenient 40g size with 12 packs, it's an ideal choice for those looking to incorporate more protein and pulses into their diet.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising healthy breakfast option with strong nutritional benefits for families.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 6
Total / Avg 4.40★ 6
Consensus: 4.40★ from 6 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and quick to prepare, ideal for busy mornings.
  • High protein content and made with a variety of pulses, promoting healthy eating.
  • Versatile mix that can be used for both chilla and dosa, appealing to different tastes.

⚠️ What to Watch

  • Some users found the taste to be bland and lacking seasoning.
  • Texture may not be as expected; some prefer a different consistency.
  • Higher price point compared to similar products on the market.
Rs.299.00 Rs.360.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Type Instant Mix
Pack Size 40g (Pack of 12)
Pulses Content 70%
Protein Content 20%
Usage Ready-to-Cook
Target Audience Kids & Family
Pros Easy to prepare, nutritious, versatile
Cons Taste may differ from traditional options, potentially higher price
Details
- Key Features The Naturik Co. Multigrain Chilla Mix is a convenient and instant ready-to-cook Cheela and Dosa Mix that is packed with 70% pulses and 20% protein. This makes it a healthy breakfast option for both kids and families looking for a nutritious start to their day.

- For whom This product is perfect for busy individuals who are looking for a quick and easy breakfast option that is also nutritious and delicious. It is also great for families who want to add more protein and pulses to their diet in a convenient way.

- Pros & Cons Pros: The Naturik Co. Multigrain Chilla Mix is easy to prepare, packed with protein and pulses, and provides a healthy breakfast option for the whole family. It is also a versatile mix that can be used to make Cheelas and Dosas, adding variety to your meals.

Cons: Some customers may find the taste of the mix to be different from traditional Cheelas or Dosas, depending on their preferences. Additionally, the product may be more expensive than other breakfast options on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein and pulse content aligns well with health-conscious consumer preferences in India. FSSAI, Market Research
Brand Strength 20 10 The Naturik Co. is gaining recognition but is still establishing its brand presence in a competitive market. Brand Equity, Economic Times
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in India, driven by convenience and health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for the quality offered, appealing to budget-conscious families. Retail Analysis, Consumer Reports
Competition 10 2 The market has strong competitors, but unique features help differentiate this product. Market Watch, Industry Reports
Use-case Advantage 5 4 Convenience of instant preparation makes it suitable for busy families and kids. Consumer Insights, Market Trends
Final Market Score 100 66/100 (3.30/5) A promising healthy breakfast option with strong nutritional benefits for families.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein and pulse content aligns well with health-conscious consumer preferences in India.
    Sources: FSSAI, Market Research
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The Naturik Co. is gaining recognition but is still establishing its brand presence in a competitive market.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in India, driven by convenience and health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for the quality offered, appealing to budget-conscious families.
    Sources: Retail Analysis, Consumer Reports
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: The market has strong competitors, but unique features help differentiate this product.
    Sources: Market Watch, Industry Reports
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenience of instant preparation makes it suitable for busy families and kids.
    Sources: Consumer Insights, Market Trends
Summary
A promising healthy breakfast option with strong nutritional benefits for families.

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Price Comparison

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Rs.299.00 Rs.360.00

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The Naturik Co. Multigrain Chilla Mix 40g (Pack of 12) Instant, Ready-to-Cook Cheela & Dosa Mix with 70% Pulses & 20% Protein, Healthy Breakfast Option for Kids & Family | As Seen On Shark Tank

Estimated Delivery: 2-3 days
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