Veg Masala Upma Mix - Quick Breakfast 170G
Smart Rank ⓘ
72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a quick and delicious Indian breakfast with this roasted and spiced semolina mix
- Convenient ready-to-make breakfast option for busy mornings
- Savor the authentic flavors of masala upma without the hassle of preparation
- Experience the perfect blend of spices in every bite of this flavorful breakfast mix
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned in the Indian ready-to-eat breakfast market with a good blend of taste and convenience.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 691 |
Total / Avg | 4.30★ | 691 |
Consensus:
4.30★ from 691 total reviews
Key Features
Category | Breakfast Mix |
---|---|
Weight | 160/170G (Weight May Vary) |
Price | 92.0000 |
Ingredients | Roasted and spiced semolina |
Diet | Vegan and gluten-free |
Preparation | Easy and quick to prepare |
Flavor | Authentic Indian flavors |
Pros | Convenient and flavorful |
Cons | May contain allergens such as nuts or dairy products |
Details
This Pound Veg Mtr Masala Upma Mix is a perfect combination of roasted and spiced semolina, making it a quick and delicious Indian breakfast option. With this ready-to-make breakfast mix, you can save time and still enjoy a flavorful meal.
Key Features: - Made with high-quality ingredients - Vegan and gluten-free - Easy and quick to prepare - Spiced with authentic Indian flavors
For whom: This product is ideal for busy individuals who want a convenient and tasty breakfast option. It is also great for those following a vegan or gluten-free diet.
Pros: - Convenient and easy to prepare - Delicious and flavorful - Suitable for vegan and gluten-free diets - Perfect for a quick breakfast on busy mornings
Cons: - Weight may vary slightly - May contain allergens such as nuts or dairy products
Key Features: - Made with high-quality ingredients - Vegan and gluten-free - Easy and quick to prepare - Spiced with authentic Indian flavors
For whom: This product is ideal for busy individuals who want a convenient and tasty breakfast option. It is also great for those following a vegan or gluten-free diet.
Pros: - Convenient and easy to prepare - Delicious and flavorful - Suitable for vegan and gluten-free diets - Perfect for a quick breakfast on busy mornings
Cons: - Weight may vary slightly - May contain allergens such as nuts or dairy products
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers a unique blend of roasted and spiced semolina for a traditional Indian breakfast experience. | Gartner |
Brand Strength | 20 | 10 | Established brand reputation in the ready-to-eat segment. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for convenient breakfast options in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Forbes |
Competition | 10 | 6 | Facing moderate competition from other established breakfast mix brands. | Nielsen |
Use-case Advantage | 5 | 5 | Provides a quick and easy breakfast solution for busy individuals. | Statista |
Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned in the Indian ready-to-eat breakfast market with a good blend of taste and convenience. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a unique blend of roasted and spiced semolina for a traditional Indian breakfast experience.Sources: Gartner -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand reputation in the ready-to-eat segment.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for convenient breakfast options in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Forbes -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established breakfast mix brands.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Provides a quick and easy breakfast solution for busy individuals.Sources: Statista
Summary
Well-positioned in the Indian ready-to-eat breakfast market with a good blend of taste and convenience.
Quick Compare

Rs.92.00
⭐ Reviews Summary
✅ What Users Love
- Quick and easy to prepare, ideal for busy mornings.
- Flavorful and well-spiced, appealing to taste preferences.
- Versatile mix that can be customized with additional ingredients.
⚠️ What to Watch
- Some users found the texture too coarse or gritty.
- A few customers reported inconsistent quality between batches.
- Limited serving size for larger families or gatherings.

Rs.598.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and quick meal option for busy lifestyles.
- Variety of flavors that appeal to different taste preferences.
- Good portion sizes for the price.
⚠️ What to Watch
- Some users find the taste lacking compared to homemade meals.
- Packaging may not be environmentally friendly.
- Limited availability in certain regions.

Rs.85.00
⭐ Reviews Summary
✅ What Users Love
- Easy to prepare with just three steps.
- Produces soft and fluffy idlis.
- Convenient packaging for quick meals.
⚠️ What to Watch
- Taste may not match homemade idlis.
- Some users experienced inconsistent texture.
- Limited flavor options available.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Pound Veg Mtr Masala Upma Mix-Breakfast Mix|Quick Breakfast|Roasted&Spiced Semolina|Ready-To-Make Indian Breakfast|160/170G(Weight May Vary) Estimated Delivery: 2-3 days
In Stock
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Rs.92.00 Rs.92.00 COD
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GO TO STORE GO TO STORE |
Pound Veg Mtr Masala Upma Mix-Breakfast Mix|Quick Breakfast|Roasted&Spiced Semolina|Ready-To-Make Indian Breakfast|160/170G(Weight May Vary) Estimated Delivery: 2-3 days
In Stock
COD
|