Aashirvaad Rice Idli Mix 200g - Soft & Fluffy

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Aashirvaad Rice Idli Mix 200g - Soft & Fluffy
Smart Rank ⓘ 79/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Make 50 soft and fluffy rice idlis effortlessly with Aashirvaad Instant Mix, perfect for busy mornings or snacks.
  • Prepare delicious idlis in just 3 simple steps, saving you time and effort in the kitchen.
  • Enjoy authentic South Indian flavor with high-quality ingredients, ideal for idli lovers.
  • Convenient 200g pack ensures you have enough mix for multiple servings, making it a great value for your meals.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Aashirvaad Instant Mix Rice Idli is a strong contender in the growing ready-to-eat market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 653
Total / Avg 4.10★ 653
Consensus: 4.10★ from 653 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Easy to prepare with just three steps.
  • Produces soft and fluffy idlis.
  • Convenient packaging for quick meals.

⚠️ What to Watch

  • Taste may not match homemade idlis.
  • Some users experienced inconsistent texture.
  • Limited flavor options available.
Rs.85.00 Rs.85.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Food
Pack Size 200g
Servings 50 Idlis
Preparation Steps 3 Steps
Ingredients High-quality
Pros Quick and easy to make
Cons Contains preservatives
Details
Aashirvaad Instant Mix Rice Idli is a convenient and easy-to-use mix that allows you to make soft and fluffy idlis in just a few simple steps.

Key Features: - Comes in a 200g pack, which can make 50 rice idlis - Requires only 3 steps to prepare - Made with high-quality ingredients for a delicious taste

For whom: - Busy individuals who want a quick and easy way to make idlis at home - Those who enjoy South Indian cuisine and want to enjoy authentic-tasting idlis

Pros: - Quick and easy to make - Saves time compared to making idlis from scratch - Tasty and fluffy idlis that are perfect for breakfast or snacks

Cons: - May not have the same taste as traditional homemade idlis - Contains preservatives for longer shelf life

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers a quick and easy solution for making idlis, appealing to busy consumers. MarketResearch, ConsumerReports
Brand Strength 20 18 Aashirvaad is a well-recognized brand in the Indian food market. Mint, EconomicTimes
Category Momentum 20 15 The ready-to-eat segment is growing rapidly in India due to convenience. Nielsen, Statista
Price Positioning 20 15 Competitively priced for the target market, enhancing accessibility. RetailAnalysis, BusinessStandard
Competition 10 8 Faces competition from other instant mix brands, but holds a strong position. MarketWatch, FoodNavigator
Use-case Advantage 5 4 Ideal for quick meals, but limited to specific use cases. FoodIndustry, GroceryTrends
Final Market Score 100 80/100 (4.00/5) Aashirvaad Instant Mix Rice Idli is a strong contender in the growing ready-to-eat market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers a quick and easy solution for making idlis, appealing to busy consumers.
    Sources: MarketResearch, ConsumerReports
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aashirvaad is a well-recognized brand in the Indian food market.
    Sources: Mint, EconomicTimes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is growing rapidly in India due to convenience.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the target market, enhancing accessibility.
    Sources: RetailAnalysis, BusinessStandard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Faces competition from other instant mix brands, but holds a strong position.
    Sources: MarketWatch, FoodNavigator
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick meals, but limited to specific use cases.
    Sources: FoodIndustry, GroceryTrends
Summary
Aashirvaad Instant Mix Rice Idli is a strong contender in the growing ready-to-eat market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.85.00 Rs.85.00

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Aashirvaad Instant Mix Rice Idli, 200g Pack, 50 Rice Idlis in 3 Steps | Soft & Fluffy Idlis

Estimated Delivery: 2-3 days
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