Melam Rice Idli Mix - Quick 1kg 1 kg

0 reviews

Smart Rank ⓘ 53/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Quick and easy to make South Indian breakfast
1 kg pack - perfect for families
Delicious and traditional rice idli mix
Affordable price for a quality product

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned in the growing market for convenient South Indian breakfast options

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.6★	22
Total / Avg	3.60★	22

Consensus: 3.60★ from 22 total reviews

Rs.136.00 Rs.148.00

Best price from

Amazon.in

Key Features

Category	Food
Product Name	Melam Plain Rice Idli Mix
Weight	1 kg
Preparation	Add water and steam
Ingredients	High quality rice
Preservatives	No artificial preservatives
Versatility	Can be used for dosas
Target Audience	Busy individuals, beginners

Details

This Melam Plain Rice Idli Mix is a convenient solution for those craving traditional South Indian breakfast. Simply add water and steam to make delicious idlis in no time.

Key Features:
- Made from high quality rice
- No artificial preservatives
- Easy to prepare
- Can be used to make dosas as well

For whom:
This idli mix is perfect for busy individuals who want a quick and tasty breakfast option. It is also great for beginners who are new to making traditional South Indian dishes.

Pros:
- Saves time and effort in preparing idlis
- Versatile mix that can be used to make dosas
- Made from high quality ingredients

Cons:
- May not have the same taste as freshly made idlis
- Some may prefer the traditional method of making idlis from scratch

Overall, the Melam Plain Rice Idli Mix is a convenient and tasty option for anyone looking to enjoy South Indian breakfast without the hassle of traditional preparation.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient and authentic South Indian breakfast experience	GfK
Brand Strength	20	10	Established brand with loyal customer base in the region	Nielsen
Category Momentum	20	15	Growing demand for ready-to-eat South Indian breakfast options	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	6	Facing moderate competition from other established brands in the segment	IRI
Use-case Advantage	5	5	Addresses the need for quick and easy breakfast solutions for busy consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing market for convenient South Indian breakfast options

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers convenient and authentic South Indian breakfast experience

Sources: GfK
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in the region

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for ready-to-eat South Indian breakfast options

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Euromonitor
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established brands in the segment

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and easy breakfast solutions for busy consumers

Sources: Kantar

Summary

Well-positioned in the growing market for convenient South Indian breakfast options

Quick Compare

Melam Rice Idli Mix - Quick 1kg 1 kg

Rs.148.00

⭐ Reviews Summary

✅ What Users Love

Convenient and quick to make
Authentic South Indian taste
Good quantity for the price

⚠️ What to Watch

Some users found the texture too dense
May require additional ingredients for desired taste
Packaging could be improved for freshness

Weikfield Custard Powder - Smooth 1kg

Rs.157.00

⭐ Reviews Summary

✅ What Users Love

Produces smooth and creamy custard texture.
Versatile for use in fruit salads and puddings.
Quality ingredients enhance flavor and overall quality.

⚠️ What to Watch

Some users find the flavor too artificial.
Requires careful measurement for best results.
Packaging may not be resealable, leading to storage issues.

Revival Mighty Mix Dosa Mix - High-Protein 200gm

Rs.240.00

⭐ Reviews Summary

✅ What Users Love

Quick and easy to prepare in just 15 minutes.
High in protein and fiber, making it a healthy meal option.
No preservatives, appealing to health-conscious consumers.

⚠️ What to Watch

Taste may not be as authentic as traditional dosa.
Texture can be inconsistent, sometimes too thick or too thin.
Some users find it less filling compared to regular dosa.

Desi Treat Chaap Tikka - Quick Fix 300g

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

Quick and easy preparation in just 3 minutes.
Authentic Afghani flavor that appeals to many customers.
Convenient packaging for on-the-go meals.

⚠️ What to Watch

Some customers found the portion size too small.
Flavor may be too spicy for those with milder tastes.
Quality can vary between batches, leading to inconsistent experiences.

Where to Buy

BigBasket

₹120.00

2-3 days · ⭐ 4.2/5

Buy

Grofers

₹125.00

1-2 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹130.00

N/A · ⭐ 4.1/5

More Megastore

₹135.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	120.00	2-3 days	4.2/5	Buy Now
Grofers	125.00	1-2 days	4.0/5	Buy Now
Reliance Fresh	130.00	N/A	4.1/5	-
More Megastore	135.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Melam Plain Rice Idli Mix 1 kg \| Quick & Easy to Make South Indian Breakfast Estimated Delivery: 2-3 days In Stock	Rs.136.00 Rs.148.00 COD	GO TO STORE GO TO STORE
Melam Plain Rice Idli Mix 1 kg \| Quick & Easy to Make South Indian Breakfast Estimated Delivery: 2-3 days In Stock COD