Melam Rice Idli Mix - Quick 1kg 1 kg

0 reviews

Smart Rank ⓘ 53/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Quick and easy to make South Indian breakfast
1 kg pack - perfect for families
Delicious and traditional rice idli mix
Affordable price for a quality product

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned in the growing market for convenient South Indian breakfast options

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.6★	22
Total / Avg	3.60★	22

Consensus: 3.60★ from 22 total reviews

Rs.136.00 Rs.148.00

Best price from

Amazon.in

Details

This Melam Plain Rice Idli Mix is a convenient solution for those craving traditional South Indian breakfast. Simply add water and steam to make delicious idlis in no time.

Key Features:
- Made from high quality rice
- No artificial preservatives
- Easy to prepare
- Can be used to make dosas as well

For whom:
This idli mix is perfect for busy individuals who want a quick and tasty breakfast option. It is also great for beginners who are new to making traditional South Indian dishes.

Pros:
- Saves time and effort in preparing idlis
- Versatile mix that can be used to make dosas
- Made from high quality ingredients

Cons:
- May not have the same taste as freshly made idlis
- Some may prefer the traditional method of making idlis from scratch

Overall, the Melam Plain Rice Idli Mix is a convenient and tasty option for anyone looking to enjoy South Indian breakfast without the hassle of traditional preparation.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient and authentic South Indian breakfast experience	GfK
Brand Strength	20	10	Established brand with loyal customer base in the region	Nielsen
Category Momentum	20	15	Growing demand for ready-to-eat South Indian breakfast options	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	6	Facing moderate competition from other established brands in the segment	IRI
Use-case Advantage	5	5	Addresses the need for quick and easy breakfast solutions for busy consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing market for convenient South Indian breakfast options

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers convenient and authentic South Indian breakfast experience

Sources: GfK
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in the region

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for ready-to-eat South Indian breakfast options

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Euromonitor
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established brands in the segment

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and easy breakfast solutions for busy consumers

Sources: Kantar

Summary

Well-positioned in the growing market for convenient South Indian breakfast options

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Melam Plain Rice Idli Mix 1 kg \| Quick & Easy to Make South Indian Breakfast Estimated Delivery: 2-3 days In Stock	Rs.136.00 Rs.148.00 COD	GO TO STORE GO TO STORE
Melam Plain Rice Idli Mix 1 kg \| Quick & Easy to Make South Indian Breakfast Estimated Delivery: 2-3 days In Stock COD