Haritha Millet Upma Mix - Protein Boost 400g

0 reviews
Smart Rank ⓘ 55/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with gluten-free Millet Upma Mix
  • Each serving is high in protein and low in calories for a balanced diet
  • Convenient pack of 2 for quick and easy meal preparation
  • Experience the delicious taste of homemade upma with minimal effort

Market-Based Score (India)

66/100 (3.30/5)
Decent
Haritha Foods Millet Upma Mix is well-positioned in the growing market for healthy and convenient ready-to-cook products.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 25
Total / Avg 4.20★ 25
Consensus: 4.20★ from 25 total reviews
Rs.299.00 Rs.320.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Haritha Foods Millet Upma Mix
Model B0BT5148XK
Weight 800g (Pack of 2)
Price 320.00
Key Features Gluten-free, High in protein, Low in calories, Ready to cook
Nutrition Made with millets
Preparation Easy to prepare
Customization Can add vegetables or nuts
Details
About Product:

Haritha Foods Millet Upma Mix is a convenient and nutritious instant upma mix. Made with high-quality ingredients, this mix allows you to enjoy a delicious and healthy meal in just minutes. Each pack contains 400g of upma mix, enough to serve multiple people.

Key Features:

- Gluten-free
- High in protein
- Low in calories
- Ready to cook
- Made with millets for added nutrition

For whom:

This Millet Upma Mix is perfect for anyone looking for a quick and nutritious meal option. Whether you're a busy professional, a student, or a health-conscious individual, this mix is a great choice for a delicious and satisfying meal.

Pros:

- Easy to prepare
- Nutritious and filling
- Gluten-free and suitable for those with dietary restrictions
- Can be customized with additional ingredients like vegetables or nuts

Cons:

- Some may find the texture of the millet upma different from traditional semolina upma
- May require additional seasoning to suit personal preferences

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Well-aligned with current consumer trends towards gluten-free and high protein products Nielsen, Retail360
Brand Strength 20 10 Established brand with a reputation for quality and innovation Brand Equity, Forbes India
Category Momentum 20 15 Growing demand for convenient and healthy ready-to-cook options Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market Pricebaba, Business Standard
Competition 10 6 Facing moderate competition from other established and emerging brands in the segment ET Retail, Business Today
Use-case Advantage 5 5 Addresses the need for quick and nutritious meal options in busy urban lifestyles YourStory
Final Market Score 100 66/100 (3.30/5) Haritha Foods Millet Upma Mix is well-positioned in the growing market for healthy and convenient ready-to-cook products.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Well-aligned with current consumer trends towards gluten-free and high protein products
    Sources: Nielsen, Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a reputation for quality and innovation
    Sources: Brand Equity, Forbes India
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient and healthy ready-to-cook options
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Pricebaba, Business Standard
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established and emerging brands in the segment
    Sources: ET Retail, Business Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and nutritious meal options in busy urban lifestyles
    Sources: YourStory
Summary
Haritha Foods Millet Upma Mix is well-positioned in the growing market for healthy and convenient ready-to-cook products.

Quick Compare

Haritha Millet Upma Mix - Protein Boost 400g
Rs.320.00
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Where to Buy

Amazon India
₹300.00
2-3 days · ⭐ 4.2/5
Buy
BigBasket
₹320.00
1-2 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹310.00
N/A · ⭐ 4.1/5
-
More Supermarket
₹315.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
300.00 2-3 days 4.2/5 Buy Now
BigBasket
320.00 1-2 days 4.0/5 Buy Now
Reliance Fresh
310.00 N/A 4.1/5 -
More Supermarket
315.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.320.00

GO TO STORE GO TO STORE

Haritha Foods Millet Upma Mix, Ready to Cook | Gluten-Free, High Protein, Low Calorie Instant Upma Rava Mix, 400g (Pack of 2)

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.299.00 Rs.320.00