Haritha Millet Upma Mix - Protein Boost 400g

0 reviews
Smart Rank ⓘ 55/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with gluten-free Millet Upma Mix
  • Each serving is high in protein and low in calories for a balanced diet
  • Convenient pack of 2 for quick and easy meal preparation
  • Experience the delicious taste of homemade upma with minimal effort

Market-Based Score (India)

66/100 (3.30/5)
Decent
Haritha Foods Millet Upma Mix is well-positioned in the growing market for healthy and convenient ready-to-cook products.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 25
Total / Avg 4.20★ 25
Consensus: 4.20★ from 25 total reviews
Rs.299.00 Rs.320.00
Best price from Amazon.in Amazon.in
Details
About Product:

Haritha Foods Millet Upma Mix is a convenient and nutritious instant upma mix. Made with high-quality ingredients, this mix allows you to enjoy a delicious and healthy meal in just minutes. Each pack contains 400g of upma mix, enough to serve multiple people.

Key Features:

- Gluten-free
- High in protein
- Low in calories
- Ready to cook
- Made with millets for added nutrition

For whom:

This Millet Upma Mix is perfect for anyone looking for a quick and nutritious meal option. Whether you're a busy professional, a student, or a health-conscious individual, this mix is a great choice for a delicious and satisfying meal.

Pros:

- Easy to prepare
- Nutritious and filling
- Gluten-free and suitable for those with dietary restrictions
- Can be customized with additional ingredients like vegetables or nuts

Cons:

- Some may find the texture of the millet upma different from traditional semolina upma
- May require additional seasoning to suit personal preferences

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Well-aligned with current consumer trends towards gluten-free and high protein products Nielsen, Retail360
Brand Strength 20 10 Established brand with a reputation for quality and innovation Brand Equity, Forbes India
Category Momentum 20 15 Growing demand for convenient and healthy ready-to-cook options Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market Pricebaba, Business Standard
Competition 10 6 Facing moderate competition from other established and emerging brands in the segment ET Retail, Business Today
Use-case Advantage 5 5 Addresses the need for quick and nutritious meal options in busy urban lifestyles YourStory
Final Market Score 100 66/100 (3.30/5) Haritha Foods Millet Upma Mix is well-positioned in the growing market for healthy and convenient ready-to-cook products.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Well-aligned with current consumer trends towards gluten-free and high protein products
    Sources: Nielsen, Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a reputation for quality and innovation
    Sources: Brand Equity, Forbes India
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient and healthy ready-to-cook options
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Pricebaba, Business Standard
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established and emerging brands in the segment
    Sources: ET Retail, Business Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and nutritious meal options in busy urban lifestyles
    Sources: YourStory
Summary
Haritha Foods Millet Upma Mix is well-positioned in the growing market for healthy and convenient ready-to-cook products.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.320.00

GO TO STORE GO TO STORE

Haritha Foods Millet Upma Mix, Ready to Cook | Gluten-Free, High Protein, Low Calorie Instant Upma Rava Mix, 400g (Pack of 2)

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.299.00 Rs.320.00