Godrej aer Matic Alive Freshener - 2200 Sprays 60 Days 225ml
Smart Rank ⓘ
79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy up to 60 days of continuous freshness with 2200 guaranteed sprays
- Automatic system ensures regular bursts of pleasant Alive fragrance
- Ideal for busy individuals seeking hassle-free, long-lasting room fragrance
- Easy installation and no manual spraying needed for convenient use
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and features position Godrej aer Matic well in the competitive Indian room freshener market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.2★ | 23,424 |
Total / Avg | 4.20★ | 23,424 |
Consensus:
4.20★ from 23,424 total reviews
Key Features
Category | Automatic Room Freshener |
---|---|
Fragrance | Alive |
Sprays | 2200 |
Duration | Up to 60 days |
Usage | Automatic bursts every 10 minutes |
Installation | Easy to use |
Ideal For | Households, offices |
Pros | Long-lasting, automatic system |
Cons | Fragrance may be overpowering |
Details
Key Features: - Automatic room freshener that releases bursts of fragrance every 10 minutes - Comes with an Alive fragrance that guarantees up to 2200 sprays - Lasts up to 60 days, providing long-lasting freshness - Easy to use and install, no need for manual spraying
For whom: Ideal for households, offices, or any space that requires continuous freshness. Suitable for busy individuals who want to maintain a pleasant atmosphere without the hassle of manual spraying.
Pros: - Long-lasting fragrance that keeps the room smelling fresh for up to 60 days - Automatic system releases bursts of fragrance at regular intervals - Easy to use and install, no need for frequent refills - Comes with a pleasant alive fragrance that is guaranteed to last
Cons: - Some may find the fragrance too strong or overpowering - Refills may need to be purchased separately, adding to the cost in the long run
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Long-lasting fragrance with 2200 sprays and 60 days duration aligns with consumer preferences. | Hindu Business Line, Financial Express |
Brand Strength | 20 | 18 | Godrej is a trusted brand in the Indian market for home care products. | Economic Times, Livemint |
Category Momentum | 20 | 15 | Growing demand for room fresheners in Indian households. | Mint, Business Standard |
Price Positioning | 20 | 10 | Competitively priced compared to similar automatic room fresheners in the market. | Business Today, CNBC TV18 |
Competition | 10 | 8 | Facing competition from other established room freshener brands in India. | The Hindu, Times of India |
Use-case Advantage | 5 | 5 | Convenient automatic dispensing suitable for busy Indian households. | India Today |
Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and features position Godrej aer Matic well in the competitive Indian room freshener market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Long-lasting fragrance with 2200 sprays and 60 days duration aligns with consumer preferences.Sources: Hindu Business Line, Financial Express -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Godrej is a trusted brand in the Indian market for home care products.Sources: Economic Times, Livemint -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for room fresheners in Indian households.Sources: Mint, Business Standard -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar automatic room fresheners in the market.Sources: Business Today, CNBC TV18 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established room freshener brands in India.Sources: The Hindu, Times of India -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient automatic dispensing suitable for busy Indian households.Sources: India Today
Summary
Strong brand and features position Godrej aer Matic well in the competitive Indian room freshener market.
Quick Compare

Rs.325.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance up to 60 days
- Convenient automatic spraying mechanism
- Guaranteed 2200 sprays
⚠️ What to Watch
- Some users reported issues with the automatic spraying mechanism
- Fragrance may be too strong for some individuals
- Refill can be expensive compared to manual room fresheners

Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- Good quality and freshness of poha.
- Convenient packaging size for regular use.
- Affordable price compared to other brands.
⚠️ What to Watch
- Some customers reported inconsistent grain size.
- Occasional issues with packaging integrity.
- Limited availability in certain regions.

Rs.380.00
⭐ Reviews Summary
✅ What Users Love
- Burns cleanly without residue.
- Reliable ignition and consistent performance.
- Compact size for easy portability.
⚠️ What to Watch
- Higher price compared to generic alternatives.
- Limited availability in some regions.
- Some users report a short shelf life after opening.
Where to Buy
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