Britannia Jim Jam Biscuits - 138g
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Delicious sweet and tangy jam filling for a delightful snack experience
- Crunchy biscuit texture adds a satisfying crunch to your snacking moments
- Convenient packaging makes it easy to enjoy on-the-go or in lunchboxes
- Suitable for both kids and adults seeking a tasty treat with a mix of flavors
Market-Based Score (India)
76/100 (3.80/5)
Good value Britannia Treat Jim Jam Biscuits offer a strong value proposition in the competitive Indian snacks & sweets market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 19,251 |
Total / Avg | 4.40★ | 19,251 |
Consensus:
4.40★ from 19,251 total reviews
Key Features
Category | Snack |
---|---|
Weight | 138g |
Flavor | Sweet and tangy jam filling |
Texture | Crunchy biscuit |
Packaging | Convenient for on-the-go snacking |
Target Audience | Kids and adults |
Pros | Delicious combination of flavors |
Cons | May be too sweet for some, not gluten-free |
Details
Britannia Treat Jim Jam Biscuits are a popular snack option for both kids and adults alike. These biscuits are loved for their sweet and tangy combination of jam sandwiched between crunchy biscuits.
Key Features: - Sweet and tangy jam filling - Crunchy biscuit texture - Convenient packaging for on-the-go snacking
For whom: Britannia Treat Jim Jam Biscuits are perfect for those who enjoy a mix of sweet and tangy flavors in their snacks. They are great for kids' lunchboxes, as well as for adults looking for a tasty treat.
Pros: - Delicious combination of flavors - Convenient packaging for easy snacking - Suitable for both kids and adults
Cons: - May be too sweet for some individuals - Not suitable for those with dietary restrictions such as gluten intolerance Enjoy the delightful taste of Britannia Treat Jim Jam Biscuits with your family and friends!
Key Features: - Sweet and tangy jam filling - Crunchy biscuit texture - Convenient packaging for on-the-go snacking
For whom: Britannia Treat Jim Jam Biscuits are perfect for those who enjoy a mix of sweet and tangy flavors in their snacks. They are great for kids' lunchboxes, as well as for adults looking for a tasty treat.
Pros: - Delicious combination of flavors - Convenient packaging for easy snacking - Suitable for both kids and adults
Cons: - May be too sweet for some individuals - Not suitable for those with dietary restrictions such as gluten intolerance Enjoy the delightful taste of Britannia Treat Jim Jam Biscuits with your family and friends!
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Britannia Treat Jim Jam Biscuits align well with Indian taste preferences | Food Navigator Asia, Food Business News |
Brand Strength | 20 | 18 | Britannia is a trusted brand with strong market presence | ET Brand Equity, The Economic Times |
Category Momentum | 20 | 15 | Growing demand for snacks & sweets in Indian market | Mint, Business Standard |
Price Positioning | 20 | 10 | Competitively priced for the value offered in the market | Livemint, The Hindu Business Line |
Competition | 10 | 10 | Facing moderate competition from local and international snack brands | Business Today, The Financial Express |
Use-case Advantage | 5 | 3 | Convenient snack option for all age groups | Food & Beverage News, Food Technology |
Final Market Score | 100 | 76/100 (3.80/5) | Britannia Treat Jim Jam Biscuits offer a strong value proposition in the competitive Indian snacks & sweets market. |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Britannia Treat Jim Jam Biscuits align well with Indian taste preferencesSources: Food Navigator Asia, Food Business News -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Britannia is a trusted brand with strong market presenceSources: ET Brand Equity, The Economic Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for snacks & sweets in Indian marketSources: Mint, Business Standard -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for the value offered in the marketSources: Livemint, The Hindu Business Line -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from local and international snack brandsSources: Business Today, The Financial Express -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Convenient snack option for all age groupsSources: Food & Beverage News, Food Technology
Summary
Britannia Treat Jim Jam Biscuits offer a strong value proposition in the competitive Indian snacks & sweets market.
Quick Compare

Rs.35.00
⭐ Reviews Summary
✅ What Users Love
- Delicious taste with a perfect balance of sweetness.
- Soft texture that appeals to both kids and adults.
- Convenient packaging for on-the-go snacking.
⚠️ What to Watch
- Some customers find them too sweet.
- Occasional complaints about broken biscuits in the package.
- Limited availability in certain regions.

Rs.890.00
⭐ Reviews Summary
✅ What Users Love
- High quality and fresh almonds
- Great taste and crunchiness
- Nutritious and healthy snack option
⚠️ What to Watch
- Higher price compared to competitors
- Packaging could be more durable
- Some customers reported inconsistent sizes

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Light and crispy texture that is enjoyable to eat.
- Versatile for pairing with tea or coffee.
- Value for money with extra quantity included.
⚠️ What to Watch
- Some find the sweetness level too high.
- Packaging may not be sturdy enough for shipping.
- Occasional complaints about broken biscuits in the pack.

Rs.50.00
⭐ Reviews Summary
✅ What Users Love
- Great spicy flavor that enhances snacking experience.
- Crispy texture that appeals to chip lovers.
- Convenient packaging for on-the-go snacking.
⚠️ What to Watch
- Some find the spice level too intense.
- Occasional broken chips in the pack.
- Price point considered high for the quantity.
Where to Buy
₹30.00
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₹32.00
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Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Britannia Treat Jim Jam Biscuits, 138g Estimated Delivery: 2-3 days
In Stock
|
Rs.29.00 Rs.35.00 COD
|
GO TO STORE GO TO STORE |
Britannia Treat Jim Jam Biscuits, 138g Estimated Delivery: 2-3 days
In Stock
COD
|