Britannia 50-50 Crunchy 105g

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Britannia 50-50 Crunchy 105g
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Delicious blend of butter and spices for a unique flavor experience
  • High-quality ingredients ensure a crunchy texture and rich taste
  • Convenient packaging makes it perfect for on-the-go snacking
  • Suitable for all ages as a tasty and satisfying snack option

Market-Based Score (India)

76/100 (3.80/5)
Good value
Britannia 50-50, Maska Chaska well-positioned in competitive Indian snacks market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 11,453
Total / Avg 4.30★ 11,453
Consensus: 4.30★ from 11,453 total reviews
Rs.30.00 Rs.30.00
Best price from Amazon.in Amazon.in
Details
Britannia 50-50 Maska Chaska is a popular Indian snack biscuit that offers a unique blend of butter and spices, giving it a delicious and addictive flavor.

Key Features:
- Made with high-quality ingredients
- Crunchy texture and rich taste
- Perfect for snacking or as a tea-time treat

For whom:
Britannia 50-50 Maska Chaska is perfect for individuals looking for a tasty and satisfying snack option that can be enjoyed at any time of the day. It is suitable for people of all ages who appreciate savory flavors.

Pros:
- Delicious and unique flavor
- Convenient packaging for on-the-go snacking
- Versatile use as a standalone snack or accompaniment to beverages

Cons:
- Contains added sugars and fats, so may not be suitable for individuals with dietary restrictions
- May be addictive for some individuals due to its tasty flavor profile

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique flavor and packaging appeal to Indian consumers. Retail360
Brand Strength 20 18 Britannia is a trusted brand in India. Brand Equity
Category Momentum 20 15 Strong demand for snacks in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the Indian market. IRI
Competition 10 8 Facing strong competition from local and global snack brands. Euromonitor
Use-case Advantage 5 5 Convenient snack for on-the-go consumption. GfK
Final Market Score 100 76/100 (3.80/5) Britannia 50-50, Maska Chaska well-positioned in competitive Indian snacks market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique flavor and packaging appeal to Indian consumers.
    Sources: Retail360
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Britannia is a trusted brand in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for snacks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the Indian market.
    Sources: IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from local and global snack brands.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient snack for on-the-go consumption.
    Sources: GfK
Summary
Britannia 50-50, Maska Chaska well-positioned in competitive Indian snacks market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.30.00 Rs.30.00

 GO TO STORE GO TO STORE

Britannia 50-50, Maska Chaska, 105 gram

Estimated Delivery: 2-3 days
In Stock COD

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