Britannia Milk Bikis 500g

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Britannia Milk Bikis 500g
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Made with the goodness of milk for a wholesome snack option
  • Crunchy texture loved by all ages
  • Delicious taste perfect for tea time
  • High in calcium, convenient, and versatile snack choice

Market-Based Score (India)

76/100 (3.80/5)
Good value
Britannia Milk Bikis Biscuits, 500g, offers a competitive snack option in the growing healthy snacks market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 3,948
Total / Avg 4.40★ 3,948
Consensus: 4.40★ from 3,948 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Delicious taste and flavor
  • Crispy texture that appeals to many
  • Great for pairing with tea or coffee

⚠️ What to Watch

  • Some find them too sweet
  • Packaging can be prone to damage
  • Limited availability in certain regions
Rs.74.00 Rs.90.00
Best price from Amazon.in Amazon.in
Key Features
Category Biscuits
Weight 500g
Key Ingredients Milk, Wheat
Texture Crunchy
Taste Delicious
Suitable For All ages
Pros High in calcium, Convenient snack, Versatile
Cons Contains added sugars
Details
Britannia Milk Bikis Biscuits are a popular snack choice for all ages, made with the goodness of milk and wheat. These biscuits are loved for their crunchy texture and delicious taste.

Key Features: - Made with the goodness of milk - Crunchy texture - Delicious taste - Suitable for all ages For whom: Britannia Milk Bikis Biscuits are great for anyone looking for a tasty and wholesome snack option. They can be enjoyed by children and adults alike.

Pros: - High in calcium due to milk content - Convenient and portable snack option - Versatile – can be enjoyed on their own or with tea/coffee Cons: - Contains added sugars, may not be suitable for those looking to reduce sugar intake.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 500g pack size caters well to family snack needs. Nielsen
Brand Strength 20 18 Britannia is a trusted brand with strong market presence. Euromonitor
Category Momentum 20 15 Growing demand for healthy snacks in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing competition from local and international snack brands. Kantar
Use-case Advantage 5 5 Versatile snack suitable for breakfast or tea-time. GfK
Final Market Score 100 76/100 (3.80/5) Britannia Milk Bikis Biscuits, 500g, offers a competitive snack option in the growing healthy snacks market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 500g pack size caters well to family snack needs.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Britannia is a trusted brand with strong market presence.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy snacks in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from local and international snack brands.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile snack suitable for breakfast or tea-time.
    Sources: GfK
Summary
Britannia Milk Bikis Biscuits, 500g, offers a competitive snack option in the growing healthy snacks market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.74.00 Rs.90.00

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Britannia Milk Bikis Biscuits, 500g

Estimated Delivery: 2-3 days
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Rs.74.00 Rs.90.00