Pure & Sure Wheat Maida 1 Kg
Smart Rank ⓘ
67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- 100% natural whole wheat maida flour for a healthier choice
- No preservatives or additives, ensuring purity and quality
- Rich in taste, perfect for making delicious baked goods
- Pack of 1, convenient size for everyday baking needs
Market-Based Score (India)
66/100 (3.30/5)
Decent Organic maida with strong brand and feature fit, facing competitive market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 247 |
Total / Avg | 4.30★ | 247 |
Consensus:
4.30★ from 247 total reviews
Key Features
Category | Organic Maida Flour |
---|---|
Weight | 1 Kg |
Ingredients | 100% Natural Whole Wheat Flour |
Preservatives | No |
Additives | No |
Taste | Rich |
Usage | Baking and Cooking |
Target Audience | Health-conscious individuals |
Details
About Product:
Pure & Sure Organic Maida is made from 100% natural whole wheat flour without any preservatives or additives. It is carefully processed to retain the natural goodness of wheat while ensuring a rich taste.
Key Features:
- Made from organic whole wheat flour
- No preservatives or additives
- Rich in taste and texture
- Suitable for various baking and cooking purposes
For whom:
This product is ideal for health-conscious individuals who prefer organic and natural ingredients in their cooking. It is also perfect for baking enthusiasts who want to use high-quality maida for their recipes.
Pros & Cons:
Pros:
- Organic and natural
- Rich taste and texture
- Versatile for various cooking and baking needs
Cons:
- May be more expensive than non-organic options
- Limited availability in certain stores
Overall, Pure & Sure Organic Maida is a great choice for those looking for a high-quality maida flour that is free from preservatives and additives. With its rich taste and versatility, it is a must-have for any kitchen.
Overall, Pure & Sure Organic Maida is a great choice for those looking for a high-quality maida flour that is free from preservatives and additives. With its rich taste and versatility, it is a must-have for any kitchen.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | 100% natural whole wheat maida with no additives is in high demand. | Livemint, NDTV |
Brand Strength | 20 | 10 | Established brand in organic food segment. | The Hindu, Economic Times |
Category Momentum | 20 | 15 | Growing demand for organic flours in Indian market. | Mint, Business Standard |
Price Positioning | 20 | 10 | Competitively priced compared to other organic maida brands. | Business Today, Financial Express |
Competition | 10 | 6 | Facing competition from other established organic maida brands. | The Indian Express, Moneycontrol |
Use-case Advantage | 5 | 5 | Versatile flour suitable for various Indian recipes. | India Today |
Final Market Score | 100 | 66/100 (3.30/5) | Organic maida with strong brand and feature fit, facing competitive market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: 100% natural whole wheat maida with no additives is in high demand.Sources: Livemint, NDTV -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand in organic food segment.Sources: The Hindu, Economic Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for organic flours in Indian market.Sources: Mint, Business Standard -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to other organic maida brands.Sources: Business Today, Financial Express -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other established organic maida brands.Sources: The Indian Express, Moneycontrol -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile flour suitable for various Indian recipes.Sources: India Today
Summary
Organic maida with strong brand and feature fit, facing competitive market.
Quick Compare

Rs.120.00
⭐ Reviews Summary
✅ What Users Love
- 100% natural and organic ingredients
- Rich taste and texture for various recipes
- No preservatives or additives, making it a healthier choice
⚠️ What to Watch
- Higher price compared to regular maida
- Availability issues in some regions
- Some users report a coarser texture than expected

Rs.375.00
⭐ Reviews Summary
✅ What Users Love
- Extra long grains
- Aromatic
- Non-sticky
⚠️ What to Watch
- Price on the higher side
- Packaging could be improved
- Some inconsistency in quality reported

Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Good quality whole masoor malka
- Convenient 1kg packaging
- Reasonable price
⚠️ What to Watch
- Some customers received damaged packaging
- Inconsistent quality reported by a few buyers
- Delivery delays experienced by some customers

Rs.174.00
⭐ Reviews Summary
✅ What Users Love
- High quality rice with excellent taste and aroma.
- Good value for money with the free 200g offer.
- Consistent grain size and texture, cooks evenly.
⚠️ What to Watch
- Some customers reported issues with packaging integrity.
- A few users found the rice to be slightly overcooked if not monitored.
- Limited availability in certain regions, making it hard to purchase.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Pure & Sure Organic Maida 1 Kg (Pack of 1)| 100% Natural Whole Wheat Maida Flour | No Preservatives & No Additives | Rich in Taste Estimated Delivery: 2-3 days
In Stock
|
Rs.114.00 Rs.120.00 COD
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GO TO STORE GO TO STORE |
Pure & Sure Organic Maida 1 Kg (Pack of 1)| 100% Natural Whole Wheat Maida Flour | No Preservatives & No Additives | Rich in Taste Estimated Delivery: 2-3 days
In Stock
COD
|