Whole Masoor Malka - Red 1Kg

0 reviews

Smart Rank ⓘ 66/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the convenience of a 1Kg pack of More Choice Whole Masoor Malka - Red
Affordable price at only 350 INR for high-quality lentils
Versatile ingredient for various dishes, adding nutrition to your meals
Experience the freshness and taste of premium whole masoor malka

Market-Based Score (India)

66/100 (3.30/5)

Decent

Competitively priced dal with good brand reputation and versatile usage.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	248
Total / Avg	4.10★	248

Consensus: 4.10★ from 248 total reviews

Rs.339.00 Rs.350.00

Best price from

Amazon.in

Details

About Product: More Choice Whole Masoor Malka - Red is a premium quality whole red lentil variety that is rich in nutrients and easy to cook. It is a staple in many Indian households and is known for its delicious taste and versatility in cooking.

Key Features: - Premium quality whole red lentils - Rich in nutrients - Easy to cook - Versatile in cooking recipes - Ideal for Indian dishes and soups

For Whom: This product is ideal for individuals looking to add a nutritious and delicious ingredient to their meals. It is suitable for vegetarians and vegans and can be enjoyed by all age groups.

Pros: - High in protein and fiber - Adds a rich and nutty flavor to dishes - Easy to cook and versatile in recipes - Packed with essential nutrients

Cons: - Requires soaking before cooking - May take longer to cook compared to split lentils or other legumes

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited specifications for Indian cooking needs.	Hindu Business Line, Financial Express
Brand Strength	20	15	Established brand with good reputation in the market.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for dals & pulses in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, NDTV Profit
Competition	10	9	Facing moderate competition from other brands offering similar products.	Moneycontrol, BloombergQuint
Use-case Advantage	5	2	Versatile usage scenarios for various dishes.	CNBC TV18, Zee Business
Final Market Score	100	66/100 (3.30/5)	Competitively priced dal with good brand reputation and versatile usage.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Well-suited specifications for Indian cooking needs.

Sources: Hindu Business Line, Financial Express
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand with good reputation in the market.

Sources: Economic Times, Livemint
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for dals & pulses in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Business Today, NDTV Profit
Competition 9/10

Weight: 10

Contribution: 9

Rationale: Facing moderate competition from other brands offering similar products.

Sources: Moneycontrol, BloombergQuint
Use-case Advantage 2/5

Weight: 5

Contribution: 2

Rationale: Versatile usage scenarios for various dishes.

Sources: CNBC TV18, Zee Business

Summary

Competitively priced dal with good brand reputation and versatile usage.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	More Choice Whole Masoor Malka - Red, 1Kg Estimated Delivery: 2-3 days In Stock	Rs.339.00 Rs.350.00 COD	GO TO STORE GO TO STORE
More Choice Whole Masoor Malka - Red, 1Kg Estimated Delivery: 2-3 days In Stock COD