Floryo Whole Wheat Atta - High Fiber 5 KG

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Floryo Whole Wheat Atta - High Fiber 5 KG
Smart Rank ⓘ 70/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High fiber content for better digestion and overall health
  • Stone ground for fine texture and superior taste
  • Freshly milled after order for maximum freshness
  • 0% Maida and no preservatives ensure purity and quality

Market-Based Score (India)

66/100 (3.30/5)
Decent
Premium whole wheat atta with superior quality and health benefits catering to the growing health-conscious Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 317
Total / Avg 4.50★ 317
Consensus: 4.50★ from 317 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High fiber content promotes healthy digestion.
  • Fine texture makes it easy to work with for various recipes.
  • Freshly milled and stone ground ensures superior quality.

⚠️ What to Watch

  • Some users find it pricier compared to regular wheat flour.
  • Short shelf life may lead to quick spoilage if not used promptly.
  • Occasional complaints about inconsistent texture in batches.
Rs.368.00 Rs.419.00
Best price from Amazon.in Amazon.in
Key Features
Category Whole Wheat Atta
Weight 5 KG
Texture Fine
Fiber High
Maida 0%
Preservatives No
Shelf Life 45 Days
Usage Rotis, Parathas, Puris
Details
About Product: Floryo 100% Whole Wheat Atta is made from superior MP Sharbati wheat grains that are freshly milled after order to ensure maximum freshness. It is stone ground to retain the natural nutrients and flavor of the wheat.

Key Features: This atta is high in fiber and has a fine texture, making it ideal for making soft and fluffy rotis. It contains 0% maida and is free from any preservatives, making it a healthy choice for your daily meals. With a shelf life of 45 days, you can enjoy fresh rotis every day.

For whom: This atta is perfect for health-conscious individuals who are looking for a nutritious and wholesome option for their daily meals. It is suitable for all age groups and can be used to make a variety of Indian breads like rotis, parathas, and puris.

Pros: - Made from superior MP Sharbati wheat for superior taste - Freshly milled after order for maximum freshness - High in fiber and fine texture - No maida or preservatives - Long shelf life of 45 days

Cons: - May be more expensive compared to regular atta options - Packaging may not be eco-friendly

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High fiber, stone ground, and no preservatives align with current health-conscious consumer trends. Euromonitor
Brand Strength 20 10 Established brand with a reputation for quality and purity. Brand Equity
Category Momentum 20 15 Growing demand for healthy and natural food products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium whole wheat atta brands. Retail360
Competition 10 6 Facing competition from other premium whole wheat atta brands in the market. MarketWatch
Use-case Advantage 5 5 Convenient 5 KG pack size suitable for family consumption. Grocery Trends
Final Market Score 100 66/100 (3.30/5) Premium whole wheat atta with superior quality and health benefits catering to the growing health-conscious Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High fiber, stone ground, and no preservatives align with current health-conscious consumer trends.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a reputation for quality and purity.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy and natural food products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium whole wheat atta brands.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium whole wheat atta brands in the market.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient 5 KG pack size suitable for family consumption.
    Sources: Grocery Trends
Summary
Premium whole wheat atta with superior quality and health benefits catering to the growing health-conscious Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.368.00 Rs.419.00

 GO TO STORE GO TO STORE

Floryo 100% Whole Wheat Atta - (Superior MP Sharbati) | 5 KG Pack | Freshly Milled After Order | Stone Ground | High Fiber | Fine Texture | 0% Maida | No Preservatives | 45-Days Shelf Life

Estimated Delivery: 2-3 days
In Stock COD

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Rs.368.00 Rs.419.00