Floryo Bajra Flour - Gluten-Free 500gm

0 reviews

Smart Rank ⓘ 65/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the goodness of 100% whole bajra atta, high in fiber, protein, and iron
Freshly milled after order for maximum freshness and nutrition
Gluten-free atta with no preservatives for a healthy choice
Convenient 500gm pack with a 45-day shelf life for long-lasting use

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong market potential for Floryo Bajra Atta due to its alignment with health trends and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.5★	141
Total / Avg	4.50★	141

Consensus: 4.50★ from 141 total reviews

Rs.65.00 Rs.65.00

Best price from

Amazon.in

Details

Floryo 100% Whole Bajra Atta is a high-quality flour made from pearl millet, freshly milled after each order to ensure maximum freshness. It is gluten-free and rich in fiber, protein, and iron.

Key Features: - Made from 100% whole pearl millet - Freshly milled after order - Gluten-free - High in fiber, protein, and iron - No preservatives added - 45-day shelf life

For whom: Floryo 100% Whole Bajra Atta is perfect for those who are looking for a healthy and nutritious alternative to regular wheat flour. It is suitable for individuals following a gluten-free diet and seeking to increase their intake of fiber, protein, and iron.

Pros: - Freshly milled after order for maximum freshness - High in fiber, protein, and iron - Gluten-free - No preservatives added - 45-day shelf life

Cons: - May have a slightly different taste and texture compared to traditional wheat flour

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns well with the trend towards healthier and traditional Indian grains.	Euromonitor
Brand Strength	20	10	Established brand with a focus on fresh and preservative-free products.	Brand Equity
Category Momentum	20	15	Growing demand for gluten-free and high-fiber products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar gluten-free flour products in the market.	Retail360
Competition	10	6	Facing moderate competition from other gluten-free flour brands in the market.	MarketWatch
Use-case Advantage	5	5	Convenient packaging size for small households and health-conscious consumers.	Grocery Trends
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Floryo Bajra Atta due to its alignment with health trends and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Aligns well with the trend towards healthier and traditional Indian grains.

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a focus on fresh and preservative-free products.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for gluten-free and high-fiber products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar gluten-free flour products in the market.

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other gluten-free flour brands in the market.

Sources: MarketWatch
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient packaging size for small households and health-conscious consumers.

Sources: Grocery Trends

Summary

Strong market potential for Floryo Bajra Atta due to its alignment with health trends and competitive pricing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Floryo 100% Whole Bajra Atta - Pearl Millet Flour\| 500 gm \| Freshly Milled After Order \| Gluten-Free atta \| High in Fiber, Protein & Iron \| Bajre Ka Atta \| No Preservatives \| 45-Day Shelf Life Estimated Delivery: 2-3 days In Stock	Rs.65.00 Rs.65.00 COD	GO TO STORE GO TO STORE
Floryo 100% Whole Bajra Atta - Pearl Millet Flour\| 500 gm \| Freshly Milled After Order \| Gluten-Free atta \| High in Fiber, Protein & Iron \| Bajre Ka Atta \| No Preservatives \| 45-Day Shelf Life Estimated Delivery: 2-3 days In Stock COD