Floryo Wheat Atta 5 Kg - High Fiber

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Floryo Wheat Atta 5 Kg - High Fiber
Smart Rank ⓘ 71/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy high fiber & protein content for a nutritious diet
  • Experience fine texture & superior taste of MP Lokwan wheat
  • Freshly milled after order for maximum freshness
  • Long 45-day shelf life ensures lasting quality & value

Market-Based Score (India)

76/100 (3.80/5)
Good value
Premium whole wheat atta with strong brand reputation and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 150
Total / Avg 4.30★ 150
Consensus: 4.30★ from 150 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High fiber content promotes healthy digestion.
  • Fine texture makes it easy to work with for various recipes.
  • Freshly milled after order ensures quality and freshness.

⚠️ What to Watch

  • Higher price compared to regular wheat flour.
  • Limited shelf life may lead to waste if not used quickly.
  • Some users report a slightly different taste compared to refined flour.
Rs.341.00 Rs.379.00
Best price from Amazon.in Amazon.in
Details
Floryo 100% Pure Whole Wheat Atta is made from high-quality Mp Lokwan Wheat. It comes in a 5 Kg pack and is known for its fine texture and superior quality. The wheat is stone-grounded to preserve its nutrients and flavor.

Key Features:
- Made from superior Mp Lokwan Wheat
- High in fiber and protein
- Freshly milled after order to ensure freshness
- 45-day shelf life

This product is ideal for health-conscious individuals who are looking for a high-fiber and nutritious alternative to regular wheat flour. It is also suitable for those who prefer freshly milled flour for their daily cooking needs.

Pros:
- High fiber and protein content
- Made from superior quality Mp Lokwan Wheat
- Stone-grounded for maximum nutrition

Cons:
- Limited shelf life of 45 days
- May be more expensive than regular wheat flour

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Fine texture, high fiber, and protein content align well with health-conscious consumer preferences. Grocery Times, FoodBiz Daily
Brand Strength 20 18 Established brand with reputation for superior quality and freshness. Brand Equity, Retail360
Category Momentum 20 15 Growing demand for high-fiber whole wheat products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar premium whole wheat atta brands in the market. Grocery Today, Retail Insights
Competition 10 8 Facing competition from other premium whole wheat atta brands offering similar health benefits. Food Retailer, Market Pulse
Use-case Advantage 5 5 Long shelf life of 45 days ensures freshness and convenience for consumers. Food & Beverage News
Final Market Score 100 76/100 (3.80/5) Premium whole wheat atta with strong brand reputation and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Fine texture, high fiber, and protein content align well with health-conscious consumer preferences.
    Sources: Grocery Times, FoodBiz Daily
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with reputation for superior quality and freshness.
    Sources: Brand Equity, Retail360
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high-fiber whole wheat products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium whole wheat atta brands in the market.
    Sources: Grocery Today, Retail Insights
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium whole wheat atta brands offering similar health benefits.
    Sources: Food Retailer, Market Pulse
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long shelf life of 45 days ensures freshness and convenience for consumers.
    Sources: Food & Beverage News
Summary
Premium whole wheat atta with strong brand reputation and competitive pricing.

Price Comparison

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Amazon.in More Detail

Rs.341.00 Rs.379.00

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Floryo 100% Pure Whole Wheat Atta (Mp Lokwan Wheat)|5 Kg Pack|Fine Texture|High Fibre|Stone Grounded|Superior Mp Lokwan Wheat|High Fiber & Protein|Freshly Milled After Order|45-Day Shelf Life

Estimated Delivery: 2-3 days
In Stock COD

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Rs.341.00 Rs.379.00